If there’s anyone who understands what it’s like to feel depleted, defeated, and disheartened, it’s me. On the outside, I appeared to have it all. By age 21, I was a business owner. By 33, I was mortgage-free.
But “free” was a far-cry from the reality.
I was chained to limiting beliefs that had become deeply ingrained in my psyche. No matter how much I achieved, I still didn’t believe I was I was successful. I was stuck in a cycle of ticking things off my to do list but never truly connecting to my WHY. I had lost sight of my vision and mission. It was when I started to look at my growth across health, wealth and happiness that everything started to align and I found a deeper enrichment. I re-designed my businesses around how I wanted my life to look and feel. This changed everything!
I'm Dawn, and I equip female founders with the only tool they need to rule their world: Neuroscience.
Award-Winning Digital Marketing Author | Business Growth Coach® | Forbes Coaches Council | LinkedIn Top Voice | Speaker
to realise that I only have one body, one brain, one life to make my own. I wasn’t going to settle for less than the happiness and success I deserve.
I dove deep into the fascinating world of neuroscience, where I learned all about the power of neuroplasticity and the brain’s power to rewire its neural networks – even ones that have been there since childhood.
After implementing brain-based coaching in my own life, I now help female founders and entrepreneurs discover the same remarkable results. And so far, it’s generated over £45M for my clients.
No matter how big the obstacles blocking your path, I can guarantee you – none of them are as strong as your brain. Our mindset makes or breaks our shot at success, and by aligning your goals with how your mind and nervous system functions, you can awaken the creativity, focus, confidence, and resilience you need to thrive beyond your wildest imagination.
It took a truly life-changing event to awaken a new fire in me -
...Does this sound familiar?
WHERE IT ALL BEGAN
I spent many years believing the distorted corporate narrative, even when I left and set up my own business at 21. That successful people worked longer hours. That burn-out was standard and sleep was rare. While that mindset fuelled remarkable success at an incredibly young age, my mission lacked soul. I had a full bank account, but I still felt empty. I still felt like a hamster on a wheel, stuck in an exhausting loop chasing linear goals. I’d disconnected from my authenticity, my innate mental strength.
Everything changed when I was walking to the train one day. I had a series of flights and stage talks and global team-training lined up. I remember counting my steps that day, with “just 100 to go”. I realised that I’d put success in the same box as relentless hard work. I’d never said no. For every “yes” that paid me in money, I lost double that in freedom and joy.
I remember thinking to myself, “there’s got to me more to life than this.” Something changed in me that day, and I realised that life’s too short to spend a second of it unhappy. I gave up everything that brought me stress and planted the seeds for my lifelong dream: Starting a coaching business back in 2017.
While the full transition took 3-5 years, I moved closer to my dream life day by day, step by step.
Eventually, I was no longer walking. I was flying.
- I became the master of my mind and happiness.
- I hit 7 figures and 83% profit in 7 months.
- I was no longer a victim of my emotions.
- I had the support of a dream team.
Through neuroscience coaching , I built a life I love, both professionally and personally.
lets do this
No matter what your version of success looks like, I want to help you get there. Together, we can design a personalised brain-based coaching strategy for optimising your mental performance, decisiveness, and resilience. We’ll focus on achievable goals while regulating stress and lowering cortisol levels. Whether you’re taking your first steps in your business or are ready to scale and exit with a bang, neuroscience is the launchpad that can and will get you there.
Today, my mission is to help you achieve the same.
REVENUE GENERATED FOR CLIENTS
£45M
SCALING MULTI-MILLION DOLLAR BUSINESSES
20 Years
clients since 2003
30,000
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At just 21, she launched her first business—a marketing agency collaborating with tech giants and advising on strategy. Soon, she found herself hosting luxury networking events at venues like Bentley and Ferrari showrooms, attracting esteemed sponsors like Coutts. She even built a global social networking platform of 50,000 business owners with an exclusive expert panel, all before the age of Facebook, and published the successful magazine Mingle.
Three years later, in 2003, she founded the Business Consort Academy, a private university offering Chartered Institute of Marketing accredited digital marketing courses and online degree-level qualifications. The academy has trained and certified over 30,000 students with an impressive 99% pass rate, and 83% of its graduates receive a pay rise or promotion. Her passion and dedication earned her the Best Female Speaker award in 2018 and recognition as a best-selling author with "Dynamic Digital Marketing" in 2019. Her "Digital Marketing Made Easy" podcast ranks in the top 50 globally.
She then launched her coaching business, scaling to seven figures in just seven months, and joined the Forbes Coaches Council. She works with female founders worldwide, helping them overcome barriers and achieve their goals through 1:1 and group coaching. Her mastermind gatherings and luxurious "Strategise and Energise Retreats" in places like Barbados and Santorini empower women to harness neuroscience for mindset shifts. She developed the world’s first degree-level coaching qualification, combining business, coaching, and mindset skills. The program delves into neuroscience and quantum psychology, offering a unique approach to professional and personal growth.
As the host of the "Dawn of a New Era" podcast, she explores the highs and lows of entrepreneurship, while her signature Growth Coach App features a 30-day challenge to enhance wellbeing and performance. Her passion project, HerPower Community, encourages female founders to recognize their limitless potential and pursue their ambitions confidently.
She is dedicated to challenging societal norms and empowering women to transform their lives and businesses. With only 1.8% of venture capital funding currently backing female-led businesses and just 14% of VC and Business Angels being female, change is necessary. Together, we can inspire, equip, and elevate women to achieve their dreams and create meaningful change.
official bio
Official bio and headshots
