"Being in the room with Dawn changed everything — the clarity, the strategy, the energy. I left with a plan and a new level of belief."
Madison Hollimon
Founder of Mad House Marketing
Dawn McGruer FRSA FCIM APM APC
Best-Selling Author • Keynote Speaker • 5× FounderBefore you can build a billion-dollar business, you must first build a billionaire brain.
The science of extraordinary wealth, leadership and human potential.
For more than 25 years, Dawn McGruer has worked with ambitious founders, entrepreneurs and executives to unlock higher levels of performance, wealth and fulfilment. As the creator of The Billionaire Brain™ and DREAMLIFE™, her work combines neuroscience, psychology and business strategy to help people think differently, lead exceptionally and build extraordinary lives.
Think Better. Feel Richer. Live Happier.
25+ Years
Experience
5
Businesses Built
30,000+
Entrepreneurs Trained
£45M+
Client Revenue Generated
Best-Selling
Author
Top 3%
Global Podcast
As Featured In
- Wiley
- Forbes
- The Telegraph
- Daily Mail
quiet mornings, big moves
Meet Dawn
I help founders think better, scale smarter and live extraordinarily.
Dawn McGruer FRSA FCIM APM APC is a Forbes Mentor, 5x multi 7-figure founder, bestselling Wiley author of Dynamic Digital Marketing, international speaker and creator of The Billionaire Brain™ and DREAMLIFE™.
Over the past 25 years, she has helped more than 30,000 entrepreneurs generate over £45 million in growth by combining neuroscience, psychodynamics, high-performance psychology and strategic business scaling. Recognised as a top 1% business growth strategist.
Dawn works with ambitious founders, CEOs and visionaries who want to scale beyond £100K months, build meaningful wealth and create extraordinary lives. She is also the host of the globally ranked top 3% podcast, Dawn of a New Era, with more than 25,000 downloads per episode.
Forbes Mentor5x FounderBestselling AuthorInternational SpeakerTop 1% Strategist
On Stage
Keynotes that move
rooms — and markets.
International keynote speaker, panellist and host — trusted by conferences, corporates and mastermind stages to deliver the neuroscience of performance, growth and wealth with the polish of an editorial keynote.
500+
Stages & panels
20+
Countries
25yrs
On the circuit
Keynotes & Team Performance
Signature keynotes, workshops & leadership experiences.
60–90 minute keynotes, workshops and leadership sessions that transform thinking, inspire action and create measurable results.
- •The Billionaire Brain™ — Think like a millionaire. Scale like a CEO.
- •The DREAMLIFE™ Method — Design a life that feels as good as it looks.
- •The Millionaire Maker Model™ — Build highly profitable, scalable businesses.
- •From Founder To CEO — Lead at the highest level.
- •Leadership, Performance & Growth — Transform teams. Multiply results.
Fees from $10,000 + travel
Stages & Panels
From the room.
Work With Dawn
Choose your level of expansion.
From scaling your business to rewiring your identity — each pathway is designed to meet you where you are and take you where you're going.
Mentorship
CEO Growth™
Advisory
CEO Expansion™
90-Day Intensive
The Billionaire Brain Recode™
Licensing
Certified Partner Licensing Programme™
Mastermind
7-Figure Enigmas™
Retreats
DREAMLIFE™ Strategise & Energise
Client Stories
Real founders. Real transformations.
Caroline Strawson
ICF Accredited Trauma Informed Therapist & Coach
"Dawn allows you to visually see all areas of your business and identify opportunities — the whole experience was amazing."
Antonia Knowles
Founder, Kiss #1 Aesthetics Wholesale & Training
"You have given me back a piece of my business that I thought was no more — and I enjoy it again!"
Jasmina Connelly
Body Sculpting & Lymphatic Drainage Trainer
"I left with a strategy in place. Thank you for helping me take my business to the next level."
Vicky Owens
CEO, Socially Speaking Media & Academy
"We have such a clear business plan — every question I had has been met with a solution. I'm now in the Top 100 Marketers."
Dr. Alka Patel
The Health Hacktivation Doctor · £100k Challenge
"Knowing what to do each and every day is AMAZING! I've never looked at my figures in such detail and focused so specifically on achieving a financial goal."
Brooke Bownes
Accredited Trauma-Informed Coach & Hypnotherapist · Retreat & 6-Week Accelerator
"You've had a massive impact on my business, mindset and life. Almost hit my highest EVER annual revenue in just 14 days!"
Laura Burnett
Systems & Marketing Tech Specialist · Success From Your Soul Mastermind
"I have already had a 30% increase in income in my first month. I am now aiming to double it for sure in the next 90 days."
Geraldine Spurway
ICF Executive Coach & Mentor · Social Strategy Coaching
"Dawn's passion for helping others succeed is second to none. Being coached by Dawn has been a great experience — her energy is so positive, plus she cares! Truly an inspiration to anyone wanting to grow in the online space."
"Dawn creates a space where founders can be fully honest about where they are — and walk away with the exact moves to scale next."
Pam Jordan
Founder of Pivot Business Group
"The combination of strategy, neuroscience and proximity to other high-level founders is unmatched. This is a different calibre of room."
Robin Leyton
Co-Founder of Adrenaline Power Boats
"Dawn doesn't just coach — she rewires how you see your business and yourself. I left with a sharper model and a bigger vision."
Deepika Sandhu
Founder of Soul Sparks Press
"Dawn has been such an inspiration — a great business mentor and coach. It's so awesome to strategise with women who are here because they want to be better."
Jessica White
Founder of Mid South Gifted Academy
"A glimpse of the energy, the strategy and the women who fill Dawn's private rooms."
Inside The Retreat
Behind The Scenes
Working With Dawn
"I left with complete clarity, confidence and a strategy that will change things forever. Dawn is truly in a league of her own."
The Methodology
The Billionaire Brain™
Think Better. Feel Richer. Live Happier.
The Billionaire Brain™ is the overarching research, methodology and framework behind Dawn McGruer's work.
Blending neuroscience, psychology, conscious conditioning, Japanese wisdom and business scaling strategy, it explores how high-achieving founders think, feel, decide, lead and grow — not just in business, but in life.
This is the umbrella methodology that powers every part of Dawn's ecosystem: from DREAMLIFE™ and Conscious Conditioning™ to Millionaire Mindset & Scaling Strategy™.
At its core, The Billionaire Brain™ helps founders rewire the beliefs, behaviours, identity and business patterns that shape their success, so they can create greater wealth, freedom, fulfilment and legacy.
Because extraordinary growth does not begin with a better strategy. It begins with a better brain.
Published Work
Books that change the game.
Bestseller — Wiley
Dynamic Digital Marketing
The complete blueprint for scaling businesses online.
Dawn's bestselling Wiley book distills 25 years of digital marketing expertise into a practical, proven framework. A must-read for founders ready to turn strategy into revenue.
Coming Soon
The Billionaire Brain™
Think better. Feel richer. Live happier.
The definitive guide to rewiring your mind for wealth, clarity and extraordinary living. Join the VIP waitlist to be first in line when it launches.
Podcast
Dawn of a New Era Podcast
With over 25,000 downloads per episode, a Top 3% global ranking and listeners in 32+ countries, Dawn of a New Era features conversations with some of the world's most inspiring founders, leaders, strategists and changemakers.
Across two powerful series, Dawn explores the real stories behind business, wealth, leadership and personal transformation — from the good, the bad and the ugly of entrepreneurship to the mindset, neuroscience and strategy behind extraordinary success.
"Conversations that change the trajectory."
25K+
Downloads Per Episode
Top 3%
Global Ranking
32+
Countries
Want to share your story? Apply to be a guest and reach thousands of ambitious founders, business owners and leaders worldwide.
Featured & Upcoming Guests
The room you're joining.
A snapshot of the calibre featured on — and currently being recorded for — the show.
Adam Miron
Billionaire by 29
Co-founder of HEXO Corp — built and took a cannabis empire public, crossing a billion-dollar valuation before turning thirty and reshaping an entire industry from the ground up.
Listen to the episode
Ep 033: In Conversation with Adam Miron, Billion Dollar Business Owner
26:13
Listen to the Episode
0:00
Denise Duffield-Thomas
Money mindset mentor to millions
Bestselling author of Get Rich, Lucky Bitch — built a multi-seven-figure coaching empire helping women rewrite their relationship with money.
Listen to the episode
Ep 074: Millionaire Mindset Lesson with Denise Duffield-Thomas
53:25
Listen to the Episode
0:00
Renee Warren
PR powerhouse & founder whisperer
Award-winning publicist, founder of We Wild Women, and partner to SaaS Academy's Dan Martell — helping female founders land powerful media and tell unforgettable stories.
Listen to the episode
Ep 044: Business Systems That Help You Work Smarter with Renée Warren
52:05
Listen to the Episode
0:00
A toast to your next chapter
The life you keep imagining is waiting on the other side of one decision.
Strategy, neuroscience, identity and proximity — woven into one room, one mentor, one extraordinary version of you.
Book a Discovery Call
Here's to thinking better, feeling richer, and living happier.
Begin
Your next chapter starts here.
Choose the doorway that meets you where you are — book a call, tune in, join the book VIP list, get the newsletter or connect on socials.
Join 167k subscribers
Join the Billionaire Brain™ Letter with 25 years of research studying the world's most inspiring leaders, multi-millionaires & billionaires to think better, feel richer and live happier.
Weekly Newsletter@dawnmcgruer
Daily inspiration on Instagram.
167K+
Instagram Followers
545K+
Social Audience
8.4%
Avg Engagement
25K
Podcast Downloads / Ep
A global community of founders, CEOs and ambitious women tuning in for daily strategy, mindset and behind-the-scenes of scaling 7, 8 & 9-figure businesses.
Get in Touch
Let's connect.
For enquiries, speaking, partnerships or press — send us an email and Dawn's team will get back to you.
hello@dawnmcgruer.com