DREAMLIFEPRIVATE PODCAST SERIES: Unlock the Fastest Path to £100K Months & Beyond with my FREE 7-Day Audio Experience!Private podcast series — the fastest path to £100K months. Free 7-day audio experience.
LISTEN NOWDawn McGruer FRSA FCIM APM APC
Best-Selling Author • Keynote Speaker • 5× FounderThe science of extraordinary wealth, leadership and human potential.
Dawn McGruer FRSA FCIM APM APC — The Business Growth Coach® — is a strategic scaling advisor, licensing architect and growth partner to ambitious founders and CEOs ready to move from consistent £100K months to adding millions in revenue, wealth and enterprise value.
She works across both strategy and execution. She advises founders on the fastest route to their next level of growth, trains and manages leadership teams, strengthens commercial infrastructure and, where required, steps directly into the business to lead operations and marketing at COO and CMO level.
Think Better. Feel Richer. Live Happier.
25+ Years
Experience
5
Businesses Built
30,000+
Clients
545K+
Social Audience
£45M+
Client Revenue Generated
2×
Best-Selling Author
Top 3%
Global Podcast
As Featured In
Meet Dawn
Dawn McGruer FRSA FCIM APM APC — The Business Growth Coach® — is a strategic scaling advisor, licensing architect and growth partner to ambitious founders and CEOs ready to move from consistent £100K months to adding millions in revenue, wealth and enterprise value.
A Forbes mentor, five-time founder, bestselling Wiley author and creator of The Billionaire Brain™ and DREAMLIFE™, Dawn brings more than 25 years of experience building businesses, commercialising expertise and helping entrepreneurs create companies that perform beyond the founder.
She started her first agency at 21 and was mortgage-free by 33. Since then, she has built five businesses, developed licensing and recurring revenue models, launched two globally ranked podcasts and guided more than 30,000 entrepreneurs to generate over £45 million in revenue.
Dawn works across both strategy and execution. She advises founders on the fastest route to their next level of growth, trains and manages leadership teams, strengthens commercial infrastructure and, where required, steps directly into the business to lead operations and marketing at COO and CMO level.
Her work combines neuroscience, wealth psychology and commercial strategy to help founders make better decisions, create new revenue streams, monetise intellectual property, expand through licensing and build businesses capable of creating millions beyond their current revenue base.
Because extraordinary growth requires more than a better strategy. It requires the thinking, leadership and infrastructure to support it.
Before you can build a billion-dollar business, you must first build a billionaire brain.
The full story — agency at 21 to global academy, Forbes and beyond.
Read the Full 25-Year BioHow I Work With Clients
Private scaling advisory & CMO/COO partnership
One-to-one strategic partnership for founders scaling past £100K months — model, offers, pricing, positioning, leadership and licensing/IP commercialisation.
See mentorship & advisory optionsIntensives & masterminds
Focused 90-day recodes and peer rooms for 7-figure founders who want acceleration, accountability and clarity.
Read client stories & resultsLicensing & partner programmes
Turning proven expertise and IP into a licensed, recurring-revenue commercial asset.
Explore the Certified Licensing Partner Programme™Keynotes & retreats
Stages, boardrooms and immersive luxury founder retreats built around wealth psychology, performance and human potential.
Explore the DREAMLIFE™ luxury founder retreatsForthcoming · Publishing Early 2027
The Science of Extraordinary Wealth, Leadership and Human Potential
The Billionaire Brain™ is a groundbreaking exploration of the neuroscience, psychology and conscious conditioning behind extraordinary wealth, leadership and human potential. Drawing on more than 25 years of working with ambitious founders, entrepreneurs and executives — alongside insights from high-performing millionaires and billionaires — Dawn McGruer reveals how the way we think, feel and behave shapes the results we create. Blending science, real-world stories and practical strategies, the book shows readers how to rewire limiting patterns, expand their capacity for success and build a richer life in every sense — financially, professionally and personally. Before you can build a billion-dollar business, you must first build a billionaire brain.
VIP launch community members receive advance chapters, launch-day invitations and first access to the accompanying Billionaire Brain™ assessment.
Early Endorsements
“Early endorsements from global founders, investors and thought leaders will be announced soon.”
Bulk Orders & Corporate Speaking
Bulk copies for teams, conferences and client gifting — paired with a Billionaire Brain™ keynote or leadership workshop for your organisation.
Enquire about bulk ordersThe Methodology
The science of extraordinary wealth, leadership and human potential.
Think Better. Feel Richer. Live Happier.
The Billionaire Brain™ is the research, methodology and framework behind Dawn's work — blending neuroscience, psychology and business strategy to explore how high-achieving founders think, decide, lead and grow.
It is the umbrella methodology powering every part of her ecosystem, from DREAMLIFE™ to Millionaire Mindset & Scaling Strategy™, helping founders rewire the beliefs, behaviours and business patterns that shape their success.
The Four Pillars
01
How identity, conditioning and behaviour shape the creation and experience of wealth.
02
How exceptional founders and executives think, decide and lead under pressure.
03
How people rewire patterns, elevate performance and expand what they believe is possible.
04
How powerful thinking becomes scalable companies, meaningful wealth and lasting legacy.
Because extraordinary growth does not begin with a better strategy. It begins with a better brain.
Podcast
With over 25,000 downloads per episode, a Top 3% global ranking and listeners in 32+ countries, Dawn of a New Era features conversations with some of the world's most inspiring founders, leaders, strategists and changemakers.
Across two powerful series, Dawn explores the real stories behind business, wealth, leadership and personal transformation — from the realities of entrepreneurship to the mindset, neuroscience and strategy behind extraordinary success.
"Conversations that change the trajectory."
25K+
Downloads Per Episode
Top 3%
Global Ranking
32+
Countries
Want to share your story? Apply to be a guest and reach thousands of ambitious founders, business owners and leaders worldwide.
Featured & Upcoming Guests
A snapshot of the calibre featured on, and currently being recorded for, the show.
Billionaire by 29
Co-founder of HEXO Corp — built and took a cannabis empire public, crossing a billion-dollar valuation before turning thirty and reshaping an entire industry from the ground up.
Listen to the episode
Ep 033: In Conversation with Adam Miron, Billion Dollar Business Owner
26:13
Money mindset mentor to millions
Bestselling author of Get Rich, Lucky Bitch — built a multi-seven-figure coaching empire helping women rewrite their relationship with money.
Listen to the episode
Ep 074: Millionaire Mindset Lesson with Denise Duffield-Thomas
53:25
PR powerhouse & founder whisperer
Award-winning publicist, founder of We Wild Women, and partner to SaaS Academy's Dan Martell — helping female founders land powerful media and tell unforgettable stories.
Listen to the episode
Ep 044: Business Systems That Help You Work Smarter with Renée Warren
52:05
On Stage
International keynote speaker, panellist and host — International keynote speaker, panellist and host trusted by conferences, corporates and mastermind stages to deliver the neuroscience of scaling, performance, growth and the psychology of true wealth, to think better, feel richer and live happier.
500+
Stages & panels
20+
Countries
25yrs
On the circuit
Keynotes & Team Performance
60–90 minute keynotes, workshops and leadership sessions that transform thinking, inspire action and create measurable results.
Every session is built on the four pillars of Dawn's work — wealth psychology, leadership & performance, neuroscience & human potential, and business strategy.
Fees from $10,000 + travel · Bulk book orders & signing sessions available
Stages & Panels
Client Stories
Video and written stories from founders who have scaled revenue, rebuilt their models and reached their first £100K months working with Dawn.
Published Work
Bestseller — Wiley
The complete blueprint for scaling businesses online.
Dawn's bestselling Wiley book distills 25 years of digital marketing expertise into a practical, proven framework. A must-read for founders ready to turn strategy into revenue.
Bestseller — Co-Author
The stories, setbacks and strengths that shape extraordinary people.
A bestselling collaboration in which Dawn shares the defining moments, resilience and mindset shifts behind building businesses — and a life — by design.
@dawnmcgruer
A global community of founders, CEOs and ambitious women tuning in for daily strategy, mindset and behind-the-scenes insights from scaling 7, 8 & 9-figure businesses.
Begin
Book a call, tune in, or join the book VIP waitlist.
167k subscribers
The Billionaire Brain™ Letter — weekly research on thinking better, feeling richer and living happier.
Weekly Newsletter