Certified Licensing Partner Programme™

The World's Most
Advanced Multi-Tier
Licensing Agency

150+ licensing programmes built globally. The only end-to-end agency that architects, builds, markets, launches and scales multi-level licensing ecosystems — from creation to partner acquisition to compounding revenue.

150+

Programmes Globally

$1.6M+

Base Level Year 1

$5–10M

60% of Clients Year 1

$1B+

Client Revenue Generated

enigmawealthglobal.com · Certified Licensing Partner Programme™
150+
Licensing Programmes Built
30,000+
Founders Supported
$1B+
Client Revenue Generated
5×
Founder & Licensee
FRSA · FCIM
APC · APM · Forbes Mentor
22+
Countries Reached
Dawn McGruer FRSA FCIM APC APM — Licensing Architect & 5× Founder
5× Founder Forbes Mentor FRSA FCIM APC · APM
The Licensing Architect

Dawn McGruer
FRSA  FCIM  APC  APM

The Business Growth Coach®  ·  Licensing Architect  ·  5× Founder

Dawn is a globally recognised top 1% business growth strategist, Forbes mentor, 5× founder, multiple seven-figure entrepreneur and one of the world's most experienced licensing architects — with over $1 billion in client revenue generated.

Fellow of the Royal Society of Arts (FRSA) — awarded for outstanding contribution to business and society
Fellow of the Chartered Institute of Marketing (FCIM) — the highest professional designation in marketing
Accredited Project Consultant (APC) & Accredited Project Manager (APM)
Built her own licensing programmes first — this was born inside her own businesses before becoming an agency
5× founder and licensee — with lived experience on both sides of every licensing deal
150+ licensing programmes built globally across healthcare, SaaS, training, professional services and aesthetics
Featured in Forbes, The Telegraph and The Daily Mail

"This programme was born inside my own businesses. I built licensing ecosystems for myself before I built them for clients. That lived experience as a founder, licensee and architect is what separates what we do from every other licensing consultancy in the world."

Why We Are Different

The Only Agency of Its Kind — In the World

We are not consultants who advise on licensing. We are the end-to-end agency and team who live and breathe licensing — from architecture and IP creation through to partner marketing, onboarding and growth. No other firm does what we do at this level.

🏗️

Multi-Tier Architecture From Day One

We are the only agency that builds multi-level licensing programmes simultaneously — so you launch into Direct, Reseller and Enterprise tiers at the same time, compounding speed to market and revenue from the very first day.

🌍

End-to-End: Creation to Scale

From IP structuring and commercial architecture through to partner marketing campaigns, partner pitching, onboarding journeys, certification and individual partner growth plans — we deliver the complete system, not fragments of it.

🎯

Partner Acquisition Specialists

The only licensing agency that also specialises in partner programme scaling, partner acquisition strategy and individual partner growth. We don't just build the model — we actively help you fill it with the right partners.

⚡

Faster to Market Than Any Other

Because we see the opportunities before most clients do, and because we have built 150+ programmes, we architect faster, spot what others miss, and have your programme generating revenue in 90 days — not 12–18 months.

📈

Results No Other Firm Matches

Base-level programmes generate an additional $1.6M+ in Year 1. 60% of our clients generate $5M–$10M in Year 1. These are not exceptional cases — they are what a properly architected multi-tier programme delivers.

🔑

Born From Real Licensing Experience

Dawn is a 5× founder and licensee herself. This programme was created inside her own businesses first. That experience — on both sides of the table — means we see what others cannot and build what others cannot replicate.

Section 01 — Foundation

What Is Intellectual Property Licensing?

Licensing is the legal process of granting another party defined rights to use your intellectual property — your frameworks, methodologies, brand, systems, software or certification — under a protected commercial agreement.

Unlike franchising, you never transfer ownership. You grant rights. The licensee operates, delivers or sells within the parameters you set, paying licence fees, royalties or revenue share in return.

The result: your expertise, systems and brand expand into markets you cannot serve yourself — generating recurring revenue that is not dependent on your personal time or direct involvement.

"Licensing is not duplication. It is controlled, scalable expansion — a framework that lets qualified partners represent your methodology while you retain full ownership and set every standard."

Types of IP You Can License

🧠 Methodology

Proprietary frameworks, processes and systems unique to your approach.

🎓 Certification

Structured programmes, assessment criteria and quality standards.

🏷️ Brand & Identity

Logos, trademarks, brand language and visual identity.

📦 Content & Curriculum

Training materials, video content, workbooks and delivery resources.

💻 Software & Technology

Proprietary platforms, tools, dashboards and digital systems.

📐 Templates & SOPs

Operational playbooks, partner agreements and onboarding systems.

🌍 Territory Rights

Defined geographic exclusivity within a region, country or market.

🤝 Sub-Licence Rights

The right to recruit licensees within a territory (Master model).

Section 02 — IP Creation

What Can Be Turned Into
Licensable Intellectual Property?

Most founders dramatically underestimate what they already own. If you have built a business that works — you have IP. We identify, define, package and protect it. Here is what qualifies — and how we turn it into a commercial licensing asset.

✓ What You Already Have — That Is IP
Your Methodology or Process
Any repeatable way you solve a problem, deliver a result or transform a client — your system, your framework, your approach. If it works consistently, it is licensable.
Your Proprietary Framework or Model
Diagrams, models, stages, steps or structures you use to explain your work. If you have named it, drawn it or built a training around it — it is an IP asset.
Your Training or Certification Programme
Any course, curriculum, programme or certification you have created — modules, learning outcomes, assessments, facilitator guides — all licensable as a certified delivery framework.
Your Brand, Name and Positioning
Your business name, programme names, language, tone of voice and visual identity. Brand recognition and trust are commercially valuable IP in a licensing context.
Your Results and Proven Outcomes
The evidence that your approach works — case studies, testimonials, outcome data — is part of the commercial IP asset that makes partners want to pay to use your system.
Your Proprietary Software or Technology
Any platform, tool, app or digital system you have built or had built exclusively — even if it is a bespoke CRM, client portal or assessment tool.
→ What We Can Turn Into IP For You
Unpackaged Expertise and Knowledge
Deep knowledge that currently only exists in your head or in informal delivery. We extract, structure and package it into a documented, teachable, certifiable methodology.
Your Service Delivery Model
How you onboard, serve and deliver for clients — even if it has never been written down. We turn your delivery process into a documented, licensed operating system that others can follow.
Your Client Journey and Transformation
The specific stages a client moves through with you — from entry point to outcome. Mapped, named and structured as a licensed client journey framework.
Your Sales and Conversion System
Your discovery process, pricing conversation, objection handling and closing approach — packaged as a licensed sales methodology that partners follow to convert under your brand.
Your Tools, Templates and Resources
Documents, questionnaires, worksheets, checklists and tools you use in delivery — structured into a licensed partner resource pack with controlled access and version control.
Your Niche, Positioning and Market Authority
Your established reputation, audience and position in a specific market is an asset. We use it to attract partners who want to operate under a recognised, trusted brand rather than build from scratch.
The Enigma Wealth Global IP Audit

Before we build anything, we identify every piece of IP in your business — known and unknown. Most clients discover they have significantly more licensable IP than they realised. This audit forms the foundation of every licensing architecture we build.

Book Your IP Audit →
Section 03 — Licensing Models

The Three Core Licensing Models

Each model represents a fundamentally different commercial relationship — not just a different tier of fee. We architect all three simultaneously so you generate compounding revenue from day one across every type of partner.

01
Direct Licensing

Direct Licence

The licensee acquires your IP, methodology and systems to offer as a product or service within their own business — creating an entirely new revenue stream for them. They are not reselling on your behalf. They are building their own income using your framework under licence.

Ideal Partner Profile

Clinics, consultants, agencies, coaches and practitioners who want to add a certified service or programme to their existing business — licensed from you.

Annual licence fee$48K–$120K
Renewal (year 2+)~50% of licence
RoyaltyNone
Partner builds their own revenue stream with your IP
Clean flat-fee model — simple for partners, predictable for you
Renewal at 50% creates strong compounding recurring revenue
02
Reseller Model

Reseller Licensing

The reseller has the ideal audience and distribution already built. They promote and sell your offering to their network on your behalf — earning a commission on every conversion. They do not deliver the service. They connect buyers to you.

Ideal Partner Profile

Associations, networks, media brands, training organisations and community owners who have direct access to your target market and can distribute your offer at scale.

Referral / reseller commission10–25%
Or wholesale marginBuy low, sell high
Performance incentivesTiered
Fast market penetration with zero delivery cost
Reseller is motivated — their commission depends on sales
Commission only paid on results — low risk model
03
Enterprise

Enterprise Licensing

Organisations, corporates, healthcare groups, training providers and institutions purchase bulk licences to deploy your IP, methodology or platform internally — across their teams, clients or member base. This is high-value, high-volume licensing.

Ideal Partner Profile

NHS trusts, corporate training buyers, professional associations, universities, franchise groups and multi-site operators who need your IP deployed across their organisation.

Bulk licence fee$25K–$250K+
Per seat / per userAnnual SaaS
Renewal & expansionContractual
Highest value deals — single contract, large fee
Long-term contracted recurring revenue
Exponential reach through partner's existing infrastructure
Master Licence

Regional / Master Licensing

A master licensee purchases exclusive rights to operate, recruit partners and sub-licence within a defined territory — a country, region or market. They pay a premium master fee plus ongoing royalties on everything generated in their region. This is how you scale internationally without operational overhead.

White Label

White Label Licensing

Partners deliver your methodology, curriculum or software under their own brand name. You provide the infrastructure; they provide the front. Widely used in SaaS, training and professional services where the partner's brand is already established in their market.

Certified Delivery

Certified Partner Licensing

Partners complete training and certification to become approved providers of your methodology. They deliver directly to end clients under your brand and standards. Includes accreditation fees, annual renewals, quality assurance and re-certification — creating a high-value, trust-driven partner network.

Technology / SaaS

Software & Platform Licensing

Your proprietary platform, tool or software is licensed to partners, resellers or enterprise buyers per seat, per user or under an annual subscription. This model creates the most scalable recurring revenue as technology scales without proportional cost.

Section 04 — Partner Structure

The Certified Partner Ladder™

Not every partner requires the same level of access, investment or certification. A seven-tier structure gives you maximum commercial flexibility across every licensing model simultaneously.

1

Referral Partner

Refers qualified opportunities and earns commissions on successful conversions. No delivery requirement. Light onboarding via video training and sales assets.

Reseller Model
2

Approved Reseller

Actively promotes and sells your approved products, programmes or services to their existing audience. Earns commission or wholesale margin on every sale.

Reseller Model
3

Direct Licence Partner

Licenses your IP and methodology to offer as an additional revenue stream within their own business. Pays annual licence fee ($48K–$120K) and renewal at ~50% — no royalty.

Direct Model
4

Certified Delivery Partner

Completes full certification to deliver your methodology directly to end clients under your brand. Pays accreditation, renewal and royalty fees — bound by your quality standards.

Certified
5

Enterprise Client

Organisation or institution purchasing bulk licences to deploy your IP across their teams, client base or membership. Contracted annually with per-seat or per-user pricing.

Enterprise
6

Regional Master Licence Holder

Holds exclusive territorial rights — manages operations, recruits sub-licensees and pays royalties on all regional revenue. Your model runs inside their market under your standards.

Master
7

Global Licensing Network

Multiple master licensees operating in different territories — a self-sustaining international ecosystem generating compounding multi-tier revenue across every model simultaneously.

Global
Section 05 — Revenue

The Licensing Revenue Ecosystem™

The strongest licensing businesses generate income through multiple compounding streams. Every tier of your partner ladder creates its own revenue layer — all running simultaneously from day one.

🏁

Initial Licence Fees

One-time entry fees at partner activation. Tier-dependent from $5K to $250K+.

🎓

Certification Fees

Training, assessment and formal certification sign-off charges per partner.

🔄

Annual Renewals

Recurring yearly fees for continued brand access, materials and certification status.

📊

Revenue Share & Royalties

5–25% of partner-generated turnover — compounding upside as partners grow.

💬

Partner Growth Coaching

Monthly coaching, advisory and support retainers for active partners.

👥

Additional Training Seats

Upsell training for partner team members and advanced certifications.

💻

SaaS / Per Seat Access

Technology subscription revenue per user within partner or enterprise organisations.

🌍

Territory & Master Licences

Premium fees for exclusive geographic rights — regional or national.

Section 06 — ROI Model

Conservative Year 1 Revenue

Direct Licence model only. 12 partners at entry-level fee. No royalty. Excludes Reseller commissions, Enterprise deals, Master licences, additional certified tiers, events and digital products. This is the floor — not the ceiling.

Revenue StreamYear 1
Direct Licence Fees × 12 Partners
Annual licence fee at $48K avg × 12 partners		$576,000
Certification & Onboarding Fees
Training, materials and sign-off per partner		$120,000
Partner Growth Coaching
Monthly advisory retainer per active partner		$216,000
Additional Team Training Seats
Extra team members across partner organisations		$60,000
Conservative Year 1 Total$1,600,000+
Annual Recurring Revenue (Year 2 — existing partners only) Renewal fees at ~50% of original licence × 12 partners: $288,000  ·  Coaching retainers: $216,000
Recurring from Year 2: $504,000+ — before a single new partner is added.
What 60% of Clients Achieve

When we build multi-tier from day one — launching Direct, Reseller and Enterprise simultaneously — revenue compounds at a rate no single-tier model can match. 60% of our clients generate $5M–$10M in Year 1.

$1.6M+

Base Level Year 1

$5–$10M

60% of Clients

1,600%+

Average ROI

3–4 mo

To Recoup Investment

Why Multi-Tier Compounds Faster

A single-tier model generates linear revenue. A multi-tier model — with Direct partners building their own income, Resellers driving volume and Enterprise buyers committing large contracts simultaneously — generates compounding revenue from day one. We are the only agency that architects this complexity.

Section 07 — Working With Us

The 90-Day Licensing Business-In-A-Box™

Six stages across 12 weeks — from commercial architecture to your first live partner conversations. We build the complete system in parallel so nothing delays your speed to market.

Days 1–14
Stage 1

Commercial Licensing Architecture

Commercial model finalised across all three licence tiers, pricing strategy completed, partner types and revenue opportunities mapped, partner positioning and launch messaging created, initial marketing assets developed — so you can begin conversations before the build is complete.

Days 15–30
Stage 2

Legal, IP & Licence Protection

Licence agreement frameworks for each model (Direct, Reseller, Enterprise, Master), NDAs, partner terms, IP and brand usage rules, certification terms, revocation clauses and renewal structures — a complete framework for your legal team to formalise.

Days 30–45
Stage 3

Certification Framework & Training Model

Certification pathway, training structure, competency standards, assessment process, video training roadmap, quality assurance checklist and train-the-trainer structure — documented so it is repeatable, teachable and not dependent on any single person.

Days 45–60
Stage 4

Partner Recruitment, Marketing & Activation

Partner acquisition strategy, pitch decks and outreach campaigns for each tier, application and onboarding journeys, welcome sequences, sales enablement packs, partner FAQs and a first 30-day activation plan — so partners go live fast.

Days 60–75
Stage 5

Operating Infrastructure & SOPs

Full SOPs, dashboards, partner portal structure, reporting processes, resource libraries, delivery workflows, certification and renewal tracking — making the model scalable, transferable and exit-ready.

Days 75–90
Stage 6

Soft Launch, Partner Pitching & Revenue Activation

Soft launch plan, targeted partner outreach across all tiers, first licence sales conversations, onboarding of initial partners, partner feedback loop, refinement and a full 90-day scale plan to carry momentum forward into the advisory phase.

Section 08 — Partner Activation

Staged Activation — Sell From Day One

Certification never delays commercial activity. We separate onboarding from certification so partners begin building pipeline and sales immediately, completing formal certification in parallel.

01
Weeks 1–2

Commercial Activation

  • Partner agreement signed
  • Approved materials granted
  • Brand and IP terms agreed
  • Sales messaging confirmed
  • Pipeline activity begins
02
Weeks 3–4

Core Certification

  • Methodology and product training
  • Delivery standards and compliance
  • Sales process training
  • Client journey overview
  • Internal certification checklist
03
Weeks 5–6

Assessment & Sign-Off

  • Partner review and assessment
  • Quality assurance check
  • Certification approval
  • Launch readiness review
  • Partner success plan agreed
Level 1 · Reseller / Referral

Light onboarding via video, sales assets and approved messaging. Activated within 2–4 weeks. Low-barrier entry, high distribution potential.

Level 2 · Certified / Direct Partner

Full certification with training, implementation tasks, assessment and sign-off. 4–6 weeks. Represents your methodology and brand directly to clients.

Level 3 · Master / Enterprise

Train-the-trainer or enterprise deployment pathway. Full quality assurance and sub-licence rights. 6–8 weeks. The highest-value partner relationship.

Section 09 — Proof

Client Success Stories

150+ licensing programmes built globally. Here is a selection of what founders have achieved when a properly architected multi-tier licensing model is built from day one.

01
Healthcare · UK to Global

Health Provider Licensing Programme

From local clinic to national network in 18 months

Background

A UK-based health provider had a proven clinical method but no scalable way to expand beyond their single location. They wanted to enter new regions without opening additional clinics — and needed a commercial model that protected their IP while freeing their time.

What We Built

Licensed partner programme to certify practitioners. Operational framework, SOPs, clinical compliance pack and onboarding journey. Territorial models and pricing structure. Specialist medical equipment integration and supplier negotiations. Full commercial go-to-market plan.

14
Licensed partners Year 1
$1.2M
New licensing revenue
3
Countries in 18 months
"Dawn helped us turn our clinical method into a national and global movement. The partner programme now brings in seven figures a year, and we're serving more patients than ever."— Dr. Elaine H, Healthcare Founder
02
SaaS · Global Expansion

Tech Company Scaling Across Global Markets

From UK Startup to EU + US expansion via software & training licensing

Background

A SaaS company with a specialist platform needed rapid international expansion without the cost or risk of opening global offices. They needed a channel model that could distribute fast.

What We Built

Global channel licensing model for software, implementation and training. Reseller partner tiers with performance incentives. Certification pathway for licensed trainers and implementation specialists. Full IP licensing framework, agreements and sales enablement.

7
New territories in 12 months
23
Licensed partners signed
5×
Revenue growth Year 1
"Dawn transformed our entire business model. Licensing our software and methodology unlocked global growth we never thought possible."— James P, Tech Founder · Company acquired for multi-7 figures
03
Training · 22 Countries

Professional Training Business

Licensing a signature framework to 60+ partners worldwide

Background

A training organisation had a successful in-person course but was capped by delivery capacity. They needed a scalable model that maintained quality while expanding delivery across markets they could not reach alone.

What We Built

Packaged their IP into a licensable methodology with levelled certification. Training manuals, assessments, facilitator guides and digital assets. Partner onboarding, QA processes and annual re-accreditation. Subscription-based digital tools and learning software integration.

60+
Partners in 22 countries
300%
Revenue growth YoY
72%
Revenue from licensing
"Licensing changed everything. Dawn helped us build a global ecosystem that now runs without me."— Anita S, Training Company CEO · Founder delivery time reduced 80%
04
International · UK Market Entry

Service-Based Business Entering the UK

Seamless UK market entry and rapid partner expansion in 120 days

Background

An international business wanted to enter the UK with a premium service but had no knowledge of regulatory requirements or the competitive landscape. Speed was critical.

What We Built

UK-ready operational model and compliance structure. Licensed partner scheme for UK delivery teams. Full marketing, messaging and market positioning strategy. CRM, automation and performance reporting setup.

120
Days to UK launch
18
Licensed providers Year 1
7-Fig
Predictable recurring
"We wouldn't have scaled into the UK without Dawn. She made the complex feel simple and helped us build a partner network faster than we imagined."— Katrina V, International Expansion Director
Case Study 05 · Aesthetics · Multi-Location
Aesthetics & Equipment

Equipment & Software Integration in Multi-Location Clinics

Creating a new revenue stream and licensing a treatment framework

Background

A chain of aesthetic clinics wanted to introduce new devices and a proprietary treatment protocol — and monetise that protocol by licensing it to other clinics globally.

What We Built

Treatment framework and licensable methodology. Software integration for tracking results and client progress. Team training on delivery, sales, compliance and QA. Full licensing offer built for other clinics to adopt the system.

Results
$450K+
New revenue in 9 months
30
Partner clinics adopted
42%
Profit per clinician up
"Dawn helped us take our treatment model and monetise it globally. The licensing programme is now our fastest-growing income stream."— Melissa R, Aesthetic Clinic Director
The Pattern Across All 150+ Programmes

Every client starts with a proven methodology. We see the licensing opportunity, architect the right multi-tier model, build it fast and launch partners simultaneously. The result is compounding revenue at a speed and scale no single-tier, single-consultant approach can deliver.

Section 10 — Investment

Two Pathways. One Outcome.

Whether you want a fully done-for-you build or expert advisory as you create your programme — there is a pathway designed for your situation.

Pathway 1 · Self-Build Advisory

Licensing Advisory & Templates

You build your own licensing programme using our proven templates, frameworks and playbooks — with 12 months of expert advisory to guide every commercial, IP, certification and partner decision throughout the build.

$5,997 / mo
12-month advisory engagement
Included
  • Complete licensing template library
  • Certification and training frameworks
  • Partner agreement templates
  • Pricing and revenue model worksheets
  • Monthly advisory sessions
  • Async expert guidance year-round
Pathway 2 · Done For You

The Complete Business-In-A-Box™

A full 12-month engagement where we design, build and scale your Licensing Business-In-A-Box™ — commercial architecture through to partner acquisition, activation and ongoing revenue growth across all tiers.

Phase 1 · 90-Day Build
$16,000 / mo × 3
Phase 2 · 9-Month Scale Advisory
$5,997 / mo × 9
Included Across Both Phases
  • Multi-tier commercial architecture (Direct, Reseller, Enterprise)
  • Legal framework: all licence types, NDAs, renewals
  • Partner onboarding, certification and training
  • Partner marketing campaigns and acquisition strategy
  • Full partner marketing pack, SOPs and dashboards
  • Soft launch with first 3–5 licensees in 90 days
  • 9-month advisory, partner acquisition and growth support
Full 12-Month Investment
$101,973
Most clients recoup full investment within 3–4 months of first partner activation

"Dawn helped us see our consultancy as an asset, not a service. Within a year we had certified partners delivering our methodology in markets we never thought we could reach."

— Founder, Strategy Consultancy

"The Licensing Business-In-A-Box™ gave us the structure, certification pathway and revenue model we'd been trying to build for years. The recurring revenue alone transformed our valuation."

— Founder, Training & Education Group
Ready to Begin?

Build Once. License Many.
Create Lasting Value.

Initial conversations are exploratory and discreet. We operate with a select client portfolio to preserve depth, precision and results.

Book A Licensing Strategy Call hello@dawnmcgruer.com
Enigma Wealth Global
enigmawealthglobal.com  ·  dawnmcgruer.com/licensing
hello@dawnmcgruer.com
Certified Licensing Partner Programme™
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Results are not a guarantee of future performance.