The Billionaire Brain®: Nine Steps to Think Better, Feel Richer and Live Happier. Forbes Books, publishing 29 June 2027.
Press Room
Dawn McGruer — bestselling author, Forbes Books author of The Billionaire Brain®, award-winning keynote speaker, founder psychology & wealth psychology expert, 5× founder and media commentator. Below: where her work has appeared, the shows she has guested on, and everything journalists and producers need to book her.
25 Yrs
In business
£45M+
Client revenue
30,000+
Entrepreneurs trained
545K+
Social audience
2×
Best-selling author
5×
Founder
Why Dawn. Why Now.
For more than 25 years, Dawn McGruer has studied what separates founders who grow from those who plateau — from how they think, make decisions and respond to pressure, to their relationship with money, risk, success and identity.
Now, as AI reshapes how businesses operate and a new generation of founders questions traditional definitions of wealth and success, Dawn is bringing these ideas together in The Billionaire Brain®, her forthcoming book published by Forbes Books.
Her work explores a bigger question:
What does it actually take to build extraordinary wealth, leadership and success without sacrificing the life you were building it for?
01
Why can two founders with similar opportunities create dramatically different financial outcomes? Dawn explores how identity, beliefs, conditioning and behaviour influence the way people earn, grow, keep and experience wealth.
02
Dawn’s forthcoming Forbes Books title brings together neuroscience, founder psychology, wealth behaviour and more than 25 years of working with entrepreneurs to explore how high performers think, lead and build differently.
03
More women are building, inheriting and controlling significant wealth, yet much of the conversation around women and money still focuses on financial literacy rather than ambition, identity, power, risk and wealth creation. Dawn brings an entrepreneur and wealth-psychology perspective to this changing conversation.
04
AI is transforming how businesses market, hire, operate and scale. Dawn’s perspective is that as execution becomes increasingly automated, distinctly human capabilities — judgement, leadership, decision-making, creativity, adaptability and emotional regulation — become more valuable, not less. Her work explores what exceptional leadership looks like in an AI-powered world.
05
More revenue, followers or business growth does not automatically create a richer life. Dawn explores the psychology behind achievement and fulfilment, and why some highly successful founders eventually have to redefine what wealth and growth actually mean.
06
Entrepreneurs are taught to chase more — revenue, followers, valuations, growth. Dawn asks whether these are always signs of success, or whether the next era of entrepreneurship belongs to wealth, freedom, fulfilment and ownership by design.
Available for interviews, features and expert commentary on:
Wealth Psychology · Founder Psychology · Neuroscience & Performance · Female Wealth · Entrepreneurship · Business Growth · Leadership · AI-Era Entrepreneurship · Founder Identity · Success & Fulfilment
For podcast, television, radio, print, digital media and expert commentary requests.
In the Press
Award · August 2026Global Recognition Awards2026 Global Recognition Award Winner — Exceptional Achievement in Leadership
“Dawn McGruer has shown exceptional leadership through her ability to build institutions, develop practical intellectual property, and help thousands of people create stronger professional and commercial futures.”
Read press release
Award · 2020Business Book AwardsDynamic Digital Marketing short-listed for the Business Book Awards
“Dawn McGruer's Wiley bestseller Dynamic Digital Marketing was recognised by the Business Book Awards for its practical, high-impact framework for scaling businesses online.”
Read on Business Book Awards
Feature · 2026Forbes BooksThe Billionaire Brain® — Nine Steps to Think Better, Feel Richer and Live Happier, publishing 29 June 2027
“Before you can build a billion-dollar business, you must first build a billionaire brain.”
Read on Forbes Books
Interview · June 2019ForbesAn Expert's Advice On Making The Most Of LinkedIn
“Dawn McGruer shares her expert strategy for building authority, visibility and real commercial opportunity on LinkedIn.”
Read on Forbes
Column · March 2025Forbes Coaches CouncilHow To Secure Speaking Gigs As A Coaching Consultant
“Dawn McGruer on positioning, pitching and building the authority that gets you booked from stage.”
Read on Forbes
Column · September 2024Forbes Coaches CouncilHow To Help Coaching Clients Transform Reflection Into Action
“Turning insight into momentum — the behavioural bridge between knowing and doing.”
Read on Forbes
Feature · September 2024Forbes Coaches CouncilHow 10 Coaches Have Helped Their Clients Overcome Big Challenges
“Dawn McGruer featured among ten leading coaches on breaking through client growth ceilings.”
Read on Forbes
Column · September 2024Forbes Coaches CouncilThe Neuroscience Behind Business Growth
“Before you can build a billion-dollar business, you must first rewire the brain behind it.”
Read on Forbes
Column · August 2024Forbes Coaches CouncilHow To Help Coaching Clients Stay Accountable For Making Progress
“Accountability structures that make consistent progress the default, not the exception.”
Read on Forbes
Award · 2018PSA AwardsAward-winning international speaker — PSA Awards recognition
Read on Professional Speaking Association
Medium
THOUGHT LEADERSHIP · WEALTH PSYCHOLOGY
Dawn McGruer explores the psychology and neuroscience of wealth, revealing why financial success and personal fulfilment are not always the same, and how our beliefs, behaviours and decisions shape the way we create, hold and experience wealth.
Dawn McGruer | Forbes Books Author & Founder of The Billionaire Brain®
Read Article on MediumWatch
Full-length conversations on wealth psychology, scaling, exits and building a business true to your life.
Simple Scaling with Nick Bradley
CEO School with Suneera Madhani
Will Polston — Strategist & Performance Coach
Emma Mills
On Air
Audio-only guest episodes on wealth psychology, scaling and human potential — press play right here.
Simple Scaling
With Nick Bradley · Apple Podcasts
Listen on Apple PodcastsThe Growth Mindset
Apple Podcasts
Listen on Apple PodcastsGuest Interview
Spotify
Listen on SpotifyOfficial Brand Sources
For Producers & Journalists
01
Why identity, money beliefs and self-worth set the ceiling on earnings — and how to raise it.
02
Neuroscience, conscious conditioning and the thinking patterns behind extraordinary wealth.
03
Turning expertise and IP into recurring revenue, enterprise value and saleable assets.
04
Only 1.8% of female founders reach seven figures — the mission to change that number.
05
Japanese philosophy and modern neuroscience applied to purpose, performance and longevity.
06
From an agency at 21 to five companies, two ranked podcasts and £45M+ in client revenue.
Media Kit
Headshots, approved biography, brand marks, showreel and topic one-sheets are available on request. Please include your outlet, format, audience and deadline.
