Dawn McGruer interviews Michelle Seiler Tucker, the best-selling author

Show Notes
In today's episode, I'm speaking with Michelle Seiler Tucker, the best-selling author. and the leading authority when it comes to buying, growing, fixing any type of business. We’re talking about exit strategies and setting your business up now so that you have a sellable business rather than a business dependent on you to run it.
Episode Highlights
Jump to a moment.
- 2:21How now is a great time to start a company
- 5:33The number one reason companies are closing down after COVID is that the industries they're in are dying
- 07:51Selling your business when it's in its prime
- 09:50How to make the transition from you being your company to having a sellable business
- 11:51Seeing your business as your most valuable asset and set it up for success
- 13:19Creating your exit plan using the GPS exit model
- 16:02The 5 types of buyer
- 22:24The biggest challenges for businesses over the next year
- 28:42Michelle's final words of inspiration
About Dawn of a New Era
Dawn of a New Era is a weekly business podcast for founders, experts and professionals who want to grow a company without losing themselves in it. Every episode looks at the practical mechanics of scaling — revenue models, marketing, leadership, pricing and positioning — alongside the psychology that decides whether founders follow through.
Episodes are a mix of solo teaching and long-form interviews with founders, investors, authors and specialists. New episodes are published on Thursdays and are available on Apple Podcasts, Spotify, YouTube and every major podcast app.
- Episode · 34
- Published · 18 March 2021
- Run time · 30:58
- Host · Dawn McGruer
About your host
Dawn McGruer is a bestselling author, award-winning keynote speaker and scaling advisor. She has spent over 25 years building, scaling and selling businesses, and has supported more than 30,000 founders, marketers and professionals worldwide.
Her work sits at the intersection of commercial strategy and the psychology of performance — helping founders build companies that grow beyond their own capacity through better models, licensing and intellectual property leverage. She is the author of The Billionaire Brain®, published by Forbes Books.
Read more on the about page, explore her research and insights or see how to work with Dawn.
How to listen and subscribe
Press play on the audio player above to listen to this episode in full, or watch the video version on YouTube where one is available. Show notes, highlights and timestamps sit on this page so you can jump to the part you need.
To follow the show, subscribe on Apple Podcasts, Spotify or YouTube and new episodes will arrive automatically each Thursday. Ratings and reviews genuinely help other founders find the podcast, and guest suggestions are always welcome.
Go Deeper
Where to next.
More Episodes
Newer episode · Ep 35
Interview with Patrick Flesner author of Fast ScalingOlder episode · Ep 33
in Conversation with Adam Miron, billion dollar business owner