Why a Million Followers Can Still Make You Less Than $10K a Month
With Lauren Tickner — Founder & AI-Led Growth Strategist
A huge audience does not automatically build a valuable business.
Episode Library
Every episode of Dawn of a New Era — the video, the audio and full written show notes with takeaways, timestamps and guest links. Prefer to read? Each episode has its own page.
Latest Episodes
With Lauren Tickner — Founder & AI-Led Growth Strategist
A huge audience does not automatically build a valuable business.
With Jen Leigh — Founder, Becoming Iconic & Iconic Magazine
What happens when the platform you built your entire business on disappears overnight?
With Lauren L'Heureux — Founder, La.Rue Creative Studio
In a world where brands are constantly being told to post more, speak louder and fight for attention, Lauren L'Heureux believes there is another way.
Complete Archive
Every episode has its own page with written show notes, highlights and the in-page audio player. Episodes 33–194 are indexed here — the earliest episodes are still available on Spotify and Apple Podcasts.
Browsing 159 episodes

The Luxury Travel Founder Turning Escapes Into Life-Changing Experiences with Nadine Brady
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In this episode of Dawn of a New Era: The Billionaire Brain Podcast, Dawn sits down with Kim Daly, known as America’s number one franchise consultant, to explore what it really takes to create wealth through franchising.
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Hilary Meredith-Beckham: The Woman Who Took on the Ministry of Defence — And Built a Legacy Business Fighting for Armed Forces Families
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The Billionaire Brain Behind the $100 Billion AI Engine
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Episode 187 – The Truth About Consistent Cash Flow (And Why Most Founders Never Achieve It)
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Episode 186: How to Use AI to Scale in 2026 (Without Getting Stuck Creating Content)
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Episode 185 – The Rise of the Manosphere — And The Responsibility of Modern Leadership
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Episode 184 – The Real Reason You’re Not Scaling: Bottlenecks, Leaks & The Truth About Growth in 2026
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Episode 183 – Choose Your Advice Carefully: When Other People’s Fear Becomes Your Ceiling
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Episode 182 – Find Your Edge: Why Vanilla Messaging Will Never Build an Iconic Brand
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Episode 181 – You Don’t Need More Strategy — You Need Space
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Episode 180 – From £100K Months to Consistent Scaling: Building a Predictable Revenue Engine
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Episode 179 – The Licensing Advantage: Turning Your Expertise Into a Global Asset
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Episode 178 – Quantum Psychology, Neuroscience and the Founder Identity
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If you’ve mastered strategy but still feel like your business hits invisible ceilings… this episode will change how you think about scaling forever.
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If talking about £100K months makes you feel uncomfortable, triggered, or like it’s “for other people,” this episode will shift everything. Dawn breaks down why scaling to £100K months is far more achievable than most founders believe and why the real barriers aren’t strategy, the market, or the economy… they’re mindset, conditioning, and business models that were never built to scale.
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If you’ve ever found yourself pulling back right when everything is going well, this episode is going to hit home.
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If you've ever felt stuck at a revenue ceiling, undercharged even when you knew better, or hesitated to invest in your own growth — this episode will reveal why.
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If you've ever felt like you’re missing opportunities, stuck in the same patterns, or unable to break through to your next level, this episode will completely shift how you see your own mind.
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If you've ever felt fear stopping you from scaling, growing, or saying yes to the next level, this episode is going to change how you see it forever.
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In this episode of Dawn of a New Era, I’m diving into one of the most underestimated yet powerful moves you can make as a business owner, writing a book.
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In this episode of Dawn of a New Era, I’m talking about the hidden identity ceiling that quietly holds so many CEOs back from hitting 100k months and beyond.
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In this episode of Dawn of a New Era, I’m opening up about one of the hardest but most transformative chapters of my life, scaling after loss.
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If you’ve ever thought the only thing holding you back from scaling was finding the perfect strategy, this episode is going to change everything.
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Playing it safe can feel sensible, but what if it is actually what is holding you back?
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I loved sitting down with Leanne Brown, who many of you will remember from The Real Housewives of Cheshire, but today she’s all about wellness retreats, holistic coaching, and a whole new chapter.
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In this episode, I got to sit down with Susie Batista - an incredibly inspiring entrepreneur whose journey has taken her from the skies as an air stewardess to the world of high-end interior design and now full-time property development.
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If you’ve ever thought scaling your business means working more hours, creating more content or endlessly launching, this one’s going to stop you in your tracks.
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Most people think hitting £100K months means bigger teams, longer hours, and hustling harder.
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EP161 SHOWNOTES
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In this episode, I’m joined by the brilliant Gemma Sheppard - stylist, founder, and all-round powerhouse - for a chat that covers everything from saying yes to wild opportunities, to creating something meaningful in the middle of grief and chaos.
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If scaling your business feels more like a chaotic sprint than a steady climb, this episode will shift your perspective. I share the concept of Kaizen Scaling — the power of small, consistent improvements that stack up to serious results. No overhauls, no burnout, just smart strategy grounded in neuroscience, energy, and actual systems that free you up to grow.
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This one’s full of straight-talking gold.
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Today we're getting into something a bit different but seriously powerful.
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This week, I’m joined by the brilliant Michelle Ackerley - TV presenter, journalist and all-round warm, wise woman - for a real conversation about what success actually feels like behind the scenes.
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What if the biggest thing holding you back in business isn’t your strategy, your team, or even your audience - but your self-image?
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Most people dream about winning the lottery, but the truth is, building a million-pound business is far more achievable than hitting the jackpot.
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Is scaling to £100K months really possible without burnout or endless hustle?
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Scaling a business is one thing, but building one that’s sellable - and for millions - is a whole different game.
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Welcome back to Dawn of a New Era!
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When I first met Maggie Colette back in 2021, I had no idea how much our paths would intertwine - or that we lived just minutes apart!
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In this episode, I’m joined by Vicky Owens, the 24-year-old powerhouse behind a rapidly growing social media agency.
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In this episode, I sit down with the brilliant Charlie Hobbis to uncover what it really takes to grow a successful agency, manage influencer brands ethically, and stay resilient when business throws curveballs.
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On today’s episode, I’m sitting down with the brilliant Katy Leeson - The ex MD of Steven Bartlett's Social Chain.
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This episode explores the transformative impact of intentional goal-setting, sharing real-life strategies and an inspiring boutique success story, proving that clarity and action can turn ambition into reality
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Discover seven practical ways to build a growth mindset that helps you turn setbacks into stepping stones, celebrate progress, and surround yourself with people who inspire and challenge you to keep moving forward
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Being an entrepreneur can feel isolating, but in this episode, we explore how collaboration, mentorship, and inclusive spaces are the secret ingredients to building a thriving support network and energising your business journey
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From cutting tights in frustration to building a billion-dollar empire, Sara Blakely’s story of founding Spanx is a powerful reminder that innovation, resilience, and a touch of boldness can shatter the glass ceiling
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This first episode in this mini-series shines a light on the stark investment disparities facing female founders and explores how the Her Power Community is fostering a supportive network to challenge norms, build confidence, and create lasting change for women in business
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In this episode of Dawn of a New Era, I’m joined by the incredible Lindsey Kane, who shares her honest and empowering journey of self-discovery.
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Building a business that generates millions requires more than just ambition—it demands the right team. In this episode, I share how I built a lean team of seven core experts who transformed my business with their skills, creativity, and alignment to my vision.
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Ever feel like your nervous system is running on fumes? In this episode, I’m sharing my personal game changers for taking care of your body and boosting your mindset—without sacrificing your precious energy.
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In this episode, we’re getting into something every business owner needs to master: how to attract your next five clients with ease. We’re talking about lead generation and how to make it work for you. It's not just about getting inquiries; it's about attracting the right people who are ready to say yes.
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In this episode, we’re diving into the world of mindset, self-worth, and self-promotion. If you’ve ever caught yourself engaging in negative self-talk or feeling like you’re not showing up as the confident, accomplished person you are, this one's for you.
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This week, I'm sharing what it really takes to build a successful business, and spoiler alert—it’s not just about hitting the million-pound mark. It’s about mindset, smart time management, and making the tough choices that get you there.
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Today, we’re discussing one of the most critical topics in business: lead generation. As a business growth coach, I get asked about this constantly, and today, I'm pulling back the curtain on why so many lead generation strategies fail. Spoiler alert: It often comes down to one key issue—personalisation.
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Today, we're breaking down why goals need to become habits if you want real, lasting success.
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This week, we're tackling one of the most common questions I get asked: "How do I help coaches and service-based business owners hit that seven-figure mark?"
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In this episode, I’m finally sharing the story behind earning my LinkedIn Top Voice badge in just 48 hours!
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Welcome to this week’s episode! Big news: we’ve had a little makeover, complete with fresh branding, and a whole lot of exciting updates.
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In today’s episode, we're exploring the fascinating world of the subconscious—specifically, what drives your clients' decision-making.
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In this episode of "Dawn of a New Era," we’re getting straight to the heart of what it takes to build a million-pound business with an 80% profit margin. I’ll be sharing the six top strategies that helped me, and countless clients, scale quickly and efficiently without the usual headaches.
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Today, we’re focusing on a critical topic that could make or break your business: cash flow management. It’s something many of us overlook while getting caught up in the excitement and hustle of growing our businesses. But believe me, not keeping a close eye on your cash flow can lead to significant stress and potentially disastrous consequences.
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This episode we dive into the often-avoided topic of money and why it needs to be your business bestie. With over 24 years in business, I know how crucial a positive relationship with money is. Think of it as the blood flowing through your business. Let's get comfortable talking about finances, treating money with respect, and using practical steps like writing a letter to money to build a solid financial foundation for success.
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In this episode, we're tackling a crucial but often overlooked topic—spotting narcissists in business. Relationships are the backbone of both life and business, and it's essential to have trustworthy people around you. We'll share four key signs to watch for, from extreme self-centeredness to a lack of empathy, to help you protect your business from toxic individuals.
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Welcome to Episode 125 of Dawn of a New Era.
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Today, I’m diving into the transformative power of unshakable belief and exploring four compelling reasons why this mindset can help your business scale with ease.
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Today, we're diving into the one crucial step that can revolutionise your business and life.
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Welcome to Episode 122 of Dawn of a New Era, where we're diving into a surprising truth that impacts nearly every business owner.
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In today's episode we dive deep into the exhilarating world of creating unique services that resonate with your ideal clients. As you know, while many businesses might offer similar services, it's the unique personal touch that sets you apart.
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In this episode, we're diving into the powerhouses of success - your brain and body!
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In this episode of Dawn of a New Era, we delve into why belief is the bedrock of success.
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In this episode of Dawn of a New Era, we're getting real about scaling a business.
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Welcome back to another power-packed episode, where we dive deep into the strategies that transform ordinary businesses into extraordinary success stories.
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Welcome to Dawn of a New Era, where today's episode takes a fascinating dive into the world of neuroscience and its impact on attracting more clients.
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Hello and welcome to another empowering episode of our podcast, where we dive into the essentials of thriving in business and life.
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Hello! Welcome to today's episode, where we're diving into the heart of the New Year's hype.
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In today’s episode, I'll be sharing my unique three-step success plan. This simple yet powerful approach has been my secret to consistent business growth.
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Welcome to an enlightening episode where we delve into how a powerful mindset can drive business growth.
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Today I’m sharing 5 ways to change how we grow our businesses for the better.
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Welcome to this episode, where we challenge the traditional timing of New Year's resolutions.
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When we start our businesses, many of us don’t have commercial business experience.
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For many of us, when we started our businesses, we hoped for more freedom and fun.
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Today we’re talking about the three secrets to business success.
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Being conscious of your goals can lead to achieving results beyond your wildest dreams.
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As entrepreneurs and business owners, our focus is growth and expansion.
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Today we’re discussing neuroplasticity.
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Today, I'm diving deep into how growth coaching transformed my life and business.
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We’re often told we need multiple revenue streams and to diversify our income.
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Over the past 20 years, I've worked with over 30,000 clients and generated over £45,000,000 for their businesses.
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When we consume content, it's amazing.
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A big part of what I do is about motivation and mindset.
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We all want a successful booked-out business.
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In this episode, we'll explore how to apply a growth mindset to your business. I believe it is essential in business to cover the strategic side to look at marketing, money, the whole mapping of your journey making sure your model is sound.
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Today I’m discussing how simplifying your business can help you make more money.
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Today, I’m answering a question I get asked every day.
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In this episode, we look at how you attract and convert your clients. This comes down to the art of persuasion. In particular, this episode looks at the art of client attraction and conversion for you and your business.
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Today, I’m telling you about a day in the life of a multi-seven-figure business owner.
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Every single business owner has experienced a difficult time.
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We’ve all been in the situation where we’re not focused and not seeing the results we want. So, if you are feeling like you're not doing enough, or that you’re never going to achieve the goals you have set and feel like this uphill climb is never-ending, this episode is for you.
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This episode is special to me. It comes from my heart.
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Social media is one of the most powerful tools in business and can actually be a huge asset in terms of driving revenue and driving profit in the business.
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Do you feel as though you are always writing to do lists, always thinking up new ideas and always discovering something new that captures your attention? In today’s episode I’ll be talking about the importance of not getting distracted!
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I started my business over 2 decades ago , and when I made my first million, that marked a huge milestone for me, but it also did a huge amount for my own confidence, for the way that I showed up online and the way I worked with clients.
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In this episode, I talk about a framework I created (and recently won an award for!) called the Dynamic Digital Marketing Model. Within this framework are eight powerful ways in which to market your business online to scale and grow.
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In this episode, we are looking at the barriers we often encounter when actually growing and scaling your business.
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In this week’s episode, I am going to cover the most asked question by any business owner, how do you achieve consistent cash months? This has been the biggest transformation for my business and will be for any business.
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In this week’s episode, we're going to focus on one of the most important things in business, which is how to boost your brand awareness on social media. I'm often asked, “how did I grow my network on LinkedIn into the tens of thousands?” On LinkedIn, I have 30,000 direct connections and the same in followers. I didn't grow that audience overnight, it didn't just happen. I've been using LinkedIn since it first started way back in 2002, even before Facebook, which arrived in 2004. LinkedIn is often the one that we misunderstand and is not leveraged to its biggest value.
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In today’s episode, I'm going to talk about the three C’s in business; customers, consistency and cash. These are the foundations that have helped me and my clients grow our businesses.
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In today’s podcast, we're going to cover the things that you should never outsource. I always talk about decluttering, I always talk about delegating, but there are some things that honestly, from working and running my own business since I was 21, I know what to keep in the business and what to outsource.
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As entrepreneurs it is so easy to have loads of spinning plates. Your to-do list can get out of control and then the overwhelm and the burnout sets in, so you end up achieving nothing.
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When running a business, it’s so easy to step back into your comfort zone and play it safe, but actually this may not be the safest place to be, because if it’s not pushing you forward then it might not be right for your business. In this episode I explain why you should stop playing small, and offer my advice, based on decades of professional experience, so that you can start looking up and levelling up your business today!
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In this week’s episode, I'm going to be sharing how I added a whopping £70K in recurring revenue in just seven weeks. Crazy, I know! If you're sitting there thinking, "Oh my goodness, really?" Honestly, I promise, promise, promise it is possible and I was as amazed and shocked as perhaps you will be. So, I will be explaining exactly how we did it and how you can increase your revenue too.
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In this week’s episode, we're going to talk about how to start your own podcast. Now, I think when I first started out I definitely felt like a podcast was something that was on my agenda, but it definitely wasn't at the forefront of my mind. I knew that a podcast would bring amazing value to my business and in turn, probably drive some revenue, but it wasn't going to be a quick win. I really enjoy doing it, talking about all of my passions and providing value and tips and insights and trends and tools. I love the feedback that we get from it, but it is a slow burn. It's not something that started and changed my world literally the day it launched.
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In this week’s episode, I’m joined by the brilliant Denise Duffield-Thomas. Denise is a money mindset mentor, self-made millionaire and author. We have a great conversation about where Denise’s drive for independence comes from, mindset around money and her latest book Chill and Prosper.
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In this week’s episode, I'm going to cover, what does a six-figure income actually look like? How is earning that amount of money going to impact your life? What level of income is the gamechanger and how do you even get to that point? Thinking about making an extra 100K a year may seem like a distant, pretty much unattainable dream but it’s actually really possible if you make smart choices.
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In this week’s episode, I'm going to cover eight ways to work less and earn more. It's a biggie because I don't know one person who doesn't want to work less and earn more. Now, my passion is always about training, guiding businesses, and consulting on growth, and how businesses can really focus on maximizing profit. So, let's get started.
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In this week’s episode, I will be sharing with you three ways that you can influence your success. And these three things are really special to me because during the pandemic, during growing my business, during any time of my life, I honestly believe that I've fallen back into understanding how I am motivated, how I can impact my clients, how I can impact the growth of my business. They all stem from the same thing. It's all about taking action. And I am a firm believer that the more I take action, the more I achieve.
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In this week’s episode, I'm going to be talking to you about stepping into your self-worth which is something that I have to work on constantly. Now, we hear these terms bandied around left, right, and centre, but what does it really mean? What do we need to do to really find self-acceptance, the whole understanding of what we are worth as an individual? I think we get so used to trudging on through life that we don't stop and think about, "Are we actually operating and performing and giving ourselves the rewards that we actually deserve?"
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In this week’s episode, we're going to talk about how you can overcome fear. In particular, I'm going to share a story about how I overcame fear in business. Because I’m in the online space a lot, people assume that you are naturally confident, you know what you're doing, you've got your shit together, and everything is fine but that’s not always the case. I’ve changed how I manage fear, so now, when I have fear in my business, it means that I am pushing forward and growing.
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In this week’s episode, we're going to look at how to take back control of your business. It sounds weird because you might think, "Well, I am in control of my business." If you are a business owner, you might feel like you are the driving force that you've got everything in place, but something I've been struggling with quite lately, and to be honest, probably since I started my first business at the age of 21 is the pressure of others. This is not just to do with looking online, seeing people, believing that they're doing bigger and better things than you. It's not FOMO. It's actually the pressure of others and their opinions. To be able to get control of your business you really need to understand what you want and what your ultimate goals are. You need to have clarity around your mission and vision.
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In this week’s episode, we're going to be looking at my top 10 tips for better performance. This is something that has really come about after people asked me what I do in my daily routine. Things that I do, things that I take, any rituals that I have. And I just wanted to share some of the things that I've been trying out and some of the results that I've achieved. I always like to focus on how I move my energy forward, how I build a better day and how I design my diary for my dreams.
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In this week’s episode, we're going to be looking at the benefits of a mastermind. It's one of those things that I think many business owners are aware of and they hear people talking about masterminds, but what really is a mastermind?
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This week, we are going to focus on how to create the perfect posting strategy. We have to actually look at what we're trying to achieve with our social media, because if you have ever felt a little bit burnt out, a little bit exhausted and just generally fatigued about social media, then maybe the reason is the way that you are posting and the way that you are involving yourself in those channels. The key is bringing it back to basics.
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In this week's episode, we're going to be talking about one of my favorite things today, which is all about strategy. And in particular, we're going to be covering three common marketing mistakes to avoid.
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In this episode, we're going to be exploring how you grow your business. In this podcast, Dawn of a New Era, we are always exploring different businesses, different marketing topics, all about starting, growing and scaling your business. Now year on year we assume that we are in a growth stage of our business, but it's not always true. We are going to explore five critical steps in terms of actually scaling your business, and looking at whether it's the right strategy for you.
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In this episode, we're going to be talking about success. Something that many entrepreneurs and business owners really struggle to identify. And in particular, we're going to cover nine ways to tell when your business is truly successful.
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In this episode we're joined by Claire Winter, a content and copy coach and host of the Cracking Content Podcast, which has been named one of the top 20 marketing podcasts in the UK. She is also part of my new PowerCircle program - find out more about this at dawnmgruer.com
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This special episode marks one of the most important moments in my career, as the PowerCirlce program officially launches, and you can sign up via website now.
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In this episode I'm joined by Sandro Forte in a special live-streamed edition.
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In this episode we are celebrating the launch of The Power Circle - a brand new program combining my 20 years of experience in business by helping you succeed!
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Mental health is absolutely paramount to a healthy, happy life both at work and home, so in this episode I'm going to give you 12 was to achieve better mental health.
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In this episode I'm going to share three of my biggest secrets which many people will not consider if they know me as an entrepreneur.
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In this episode of Dawn of a New Era, we're going to look at the biggest challenges facing your business right now.
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In this episode, I run through three ways you can massively improve your social media game. Get rid of the time-wasters and stop chasing those vanity metrics - start using your social channels smarter and you will see the results in more leads and more clients.
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In this episode I'm going to cover my top 10 best ever investments.
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In this episode I'm going to talk about how to build a sell out launch. This is something we hear in the online marketing world a lot, even people doing huge million pound launches.
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In this episode, Dawn looks at the four ways you can get the fun back into your business, from focussing on the work that makes you passionate about your business to creating opportunities for downtime.
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In this episode, Dawn speaks to Lou Hamilton about the importance of brand storytelling and why it's so important for your brand and business.
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In this episode, Dawn looks at how you can set yourself up for financial stability in the future and live the life you want, NOT the one you think you want. From smart saving to budgets, making a number of small changes to how you manage your finances can have a valuable, meaningful impact, raise your quality of life, and make you happier.
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In this episode, we're going to address something that many people don't want to talk about. And what is this? It's how to rise from failure.
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In this episode we're going to be focus on the most asked question that I get day in, day out, which is how do I market my business? And we're going to cover 10 ways to market your business on a shoestring.
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In this episode we're going to talk about five ways to convert your connections into clients.
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On today's episode we're going to be talking about all aspects of marketing, motivation, and mindset. So regardless where you are in your journey of owning a business or running a side business, or a side hustle, it doesn't matter. It's all about entrepreneurial journeys and the pitfalls and challenges.
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On this episode we're going to be talking about all things entrepreneurial with a very special guest. Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, a platform that helps entrepreneurs start and scale their own businesses. She’s also the host of the celebrated podcast, Into the Wild.
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Today we're going to talk about mindset, a very important core structure that really will help in every aspect of your life and performance, especially in business and in times that we feel a little bit unbalanced.
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In this episode, I'm going to share my top 10 business and marketing books to read right now.
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How do you excel online? By doing one of the most important things in business today. Building a powerful online community. This is all about building a community to get positives using social media in a vibrant way that's going to make you stand out and sell your brand and business.
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My guest today is Joel Primus who is the founder and creative visionary behind Naked Underwear. He helped to raise over 17 million to establish the retail distribution to some pretty major places such as Bloomingdale's, Hudson's Bay and Nordstrom. He also founded Cosas United, a travel clothing company, which launched one of the most successful Kickstarter apparel products of all time reaching nearly a million in sales in just 30 days.
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My guest today is Jordan Babineaux who lives in Seattle with his wife and three children. He has had a very interesting journey and I know you'll be really interested to know about Jordan's transition from NFL player to entrepreneur.
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In this episode, we're talking to Jürgen Ingels who is a venture capitalist and entrepreneur. His new book, 'Start, Grow, Sell' is all about 50 practical ways that entrepreneurs can maximise their businesses and take it to the next level.
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Today, we have fellow northerner, Simone Roche MBE.
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In this episode, I'm talking with my good friend Shaa Wasmund, Entrepreneur and Best Selling Author. Shaa was named one of the UK Top 20 Most Influential Entrepreneurs. We recorded this interview just as Shaa had been commissioned to write the 10th Anniversary Edition of her book, Stop Talking, Start Doing.
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In this episode of the podcast, we're speaking with Patrick Flesner Capital Investor with 15 years of experience in private equity. He has just launched his new book Fast Scaling.
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In today's episode, I'm speaking with Michelle Seiler Tucker, the best-selling author. and the leading authority when it comes to buying, growing, fixing any type of business. We’re talking about exit strategies and setting your business up now so that you have a sellable business rather than a business dependent on you to run it.
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In this episode, I'm speaking with Adam Chiron who is the author of the Billion Dollar Start-Up book. We talk about what it took for Adam to have the billion dollar business he has today as well as how he got started and how he came to retire at age 35.
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