For established multi-six and seven-figure female founders
for established female service-based and agency owner founders — consistently at $50K+ months and scaling from multi-six to seven and multi-seven figures.
For the woman approaching, exceeding or ready to grow beyond
Monthly mentoring on the scale-and-leverage playbook, your business in the hot seat, and a private circle of world-class guest experts.
Monthly live sessions
Quarterly 1:1 intensives
Luxury retreat included
$2,500 / month · 6-month commitment · application only
Only 12 places in the room · Doors open October 2026
Mentored live by Dawn
5× founder. First business at 21. All with a lean team.
Since 2018 · hundreds of women · some stayed three years
Client revenue generated
Doubled income within 60 days
Reached £100K months within 7 months
Highest client ROI
Build a better business. Not simply a bigger one.
A business that makes more, relies less on you and gives you more choice in how you live. Founder-led. Not founder-dependent.
Lever 01
Make the business stronger, more profitable and easier to grow.
Pricing, positioning, margins, client value and a team and delivery model that can carry more revenue without everything coming back to you.
More revenue and profit from a business built to scale.
Lever 02
Find the money already sitting inside what you've built.
Your next million may already sit inside your clients, expertise, IP, reputation and audience — turned into recurring income, higher-value offers, partnerships and enterprise deals.
Make more from what you already have without simply adding more work.
Lever 03
Build a business that gives you the life you thought success would create.
The Billionaire Brain®, DREAMLIFE™ and wealth psychology work on the founder behind the numbers — how you decide, lead and step out of the day-to-day. Success is measured in choice, not just revenue.
More wealth, more freedom and a business you actually get to enjoy.
Over six months
Watch the masterclass
The thinking, positioning and commercial shifts that separate a busy founder from a business built to scale beyond her.
Inside the mastermind
Monthly
30 minutes of mentoring on the scale-and-leverage playbook, then 30 minutes of hot seats on real member businesses.
Quarterly
Private time with Dawn on your numbers, your decisions and your 90-Day Growth Plan.
Included
One DREAMLIFE™ Strategise & Energise retreat with the room.
What we work on
Also included
Guest experts you couldn't buy access to
Founder, Backstage Capital
From homelessness to one of the most influential voices in venture capital — $30M+ invested in 200+ startups and a 230K+ YouTube community. Arlan shows the room how to build a personal brand and visibility that turn into opportunity, wealth and influence.
2027 Retreat Calendar
Members are first in line for every DREAMLIFE™ destination. Explore the 2027 luxury business retreats.
21–25 June 2027
Ascend
Four nights in Lake Como focused on business growth, wealth, leadership and what comes next.
Four nights
7–11 September 2027
Thrive
Four nights in Ibiza focused on growth, freedom, life design and building a business around the life you want.
Four nights
Founder results
Real results from founders in Dawn's rooms — how they grew revenue, bought back their time and built businesses that give more than they take.
Doubled income in 60 days
Marketing Agency Owner
7-Figure Enigmas™ Mastermind
Restructured her offer suite through monthly hot seats, quarterly 1:1 intensives and private founder accountability — doubling income while working fewer hours.
20% sales lift in 30 days
E-commerce Founder
CEO Growth™
Sales increased within 30 days, recurring income tripled within 90 days, and she crossed £100K months by month seven.
15+ hours reclaimed weekly
Service Business CEO
CEO Expansion™
Built the leadership team, systems and operating rhythm to move beyond founder-led delivery and increase the value of the business.
“Being in the room with Dawn changed everything — the clarity, the strategy, the energy. I left with a plan and a new level of belief.”
Madison Hollimon
Founder of Mad House Marketing
“Dawn creates a space where founders can be fully honest about where they are — and walk away with the exact moves to scale next.”
Pam Jordan
Founder of Pivot Business Group
“The combination of strategy, neuroscience and proximity to other high-level founders is unmatched. This is a different calibre of room.”
Robin Leyton
Co-Founder of Adrenaline Power Boats
“Dawn doesn't just coach — she rewires how you see your business and yourself. I left with a sharper model and a bigger vision.”
Deepika Sandhu
Founder of Soul Sparks Press
“Dawn has helped me change myself and my life for the better — the shifts you feel are life changing.”
Sue Tydd
Online Business Manager · 7-Figure Enigmas Mastermind
“In her own words — what being mentored inside the room changed for her business.”
Susie Batista
Founder · 7-Figure Enigmas Mastermind
“Dawn has been such an inspiration — a great business mentor and coach. It's so awesome to strategise with women who are here because they want to be better.”
Jessica White
Founder of Mid South Gifted Academy
“A founder's view from inside Dawn's retreat room — strategy, clarity and the energy to move differently.”
Holly Wood
Psychologist & Coach · Strategise & Energise Retreat
“What shifts when you are mentored inside a high-level room with Dawn and other ambitious founders.”
Lynsay Gould
CEO of Podcast Boutique · Success From Your Soul Mastermind
“A behind-the-scenes look at how Dawn helps founders see the commercial opportunities already inside their business.”
Caroline Strawson
Trauma Coach · Marketing Money Mapping Day
“A short retreat testimonial from inside the kind of intimate founder experience included in the mastermind.”
Charlie
Strategise & Energise Retreat
“In her own words — what changed in her business after being mentored inside the room.”
Wani
Founder · 7-Figure Enigmas Mastermind
“A founder's honest account of the growth, clarity and confidence the mastermind unlocked.”
Chitzel
Founder · 7-Figure Enigmas Mastermind
“What it feels like to be in a room of ambitious women scaling with strategy and mindset together.”
Latricia
Founder · 7-Figure Enigmas Mastermind
“In her own words — what changed once she was mentored inside the room.”
Jasmine
Founder · 7-Figure Enigmas Mastermind
“A founder's honest account of the strategy, support and momentum the mastermind created.”
Tiffany
Founder · 7-Figure Enigmas Mastermind
“You've had a massive impact on my business, mindset and life. Almost hit my highest EVER annual revenue in just 14 days!”
Brooke BownesAccredited Trauma-Informed Coach & Hypnotherapist · Retreat & 6-Week AcceleratorNear record annual revenue in 14 days
“I have already had a 30% increase in income in my first month. I am now aiming to double it for sure in the next 90 days.”
Laura BurnettSystems & Marketing Tech Specialist · Success From Your Soul Mastermind30% income increase in month one
“Knowing what to do each and every day is AMAZING! I've never looked at my figures in such detail and focused so specifically on achieving a financial goal.”
Dr. Alka PatelThe Health Hacktivation Doctor · £100k Challenge£100k goal tracked daily with total clarity
“We have such a clear business plan — every question I had has been met with a solution. I'm now in the Top 100 Marketers.”
Vicky OwensCEO, Socially Speaking Media & AcademyNamed in the Top 100 Marketers
“Dawn allows you to visually see all areas of your business and identify opportunities — the whole experience was amazing.”
Caroline StrawsonICF Accredited Trauma Informed Therapist & CoachFull business visibility & new revenue opportunities
“You have given me back a piece of my business that I thought was no more — and I enjoy it again!”
Antonia KnowlesFounder, Kiss #1 Aesthetics Wholesale & TrainingReignited a written-off revenue stream
“I left with a strategy in place. Thank you for helping me take my business to the next level.”
Jasmina ConnellyBody Sculpting & Lymphatic Drainage TrainerClear scaling strategy in place
“Dawn's passion for helping others succeed is second to none. Being coached by Dawn has been a great experience — her energy is so positive, plus she cares! Truly an inspiration to anyone wanting to grow in the online space.”
Geraldine SpurwayICF Executive Coach & Mentor · Social Strategy CoachingConfident growth in the online space
“After the first month I had already seen the financial impact and generating leads. After 90 days of 1:1 coaching I achieved an extra £103k sales on top of forecasted and recurring revenues.”
Lynsay GouldFounder of Wavemakers Audio Podcast Agency£103k extra sales in 90 days
“It's one of the best investments I have made — I have tripled my income within just 9 months working with Dawn, with a goal to double that in the next 12 months. Dawn is straightforward with no fluff (in a fun way).”
Heidi SetchfieldThe Virtual Operations ManagerTripled income in 9 months
“Signed 2 mastermind clients, 1 group coaching client and 1 retreat since — and £31,000 sales in 24 hours while I was in bed poorly. So grateful for you!”
Anna KhannaFounder of Socialista Media£31,000 in sales in 24 hours
“Dawn has helped me change myself and my life for the better. The whole programme enriched my life and equipped me with skills to build a sustainable coaching business. The shifts you feel are life changing.”
Sue TyddOnline Business ManagerBuilt a sustainable coaching business
Mentored by someone who's done it
Dawn McGruer is a 5× founder who started her first business at 21 and was mortgage-free by 33. She scaled her own boutique agency to £3.5M with around 20 clients — not hundreds of accounts, not a volume machine, not a team of hundreds.
Across 25 years she has built multiple 7-figure service businesses generating over $45M, mentored more than 30,000 clients in 40+ countries, written best-selling books with Wiley and Forbes Books, and been named among the industry's most influential voices — all while running lean.
She has led this mastermind since 2018, and members have stayed as long as three years as their businesses grew and evolved.
Scale the revenue. Not the workload.
Is this your room?
Investment — owned, not hidden
We publish the price because the return is exceptional: a highest member ROI of 2,900% in six months, and 92% of founders doubling their income within 60 days.
Only 12 places in the room · Opens October 2026
The Results Guarantee
Attend the sessions, use your intensives and implement your 90-Day Growth Plans. If after six months you haven't made at least your investment back in additional profit, I'll keep working with you for a further 90 days at no cost.
You bring the implementation. I'll stand behind the strategy.
Start with a conversation
Not a sales call — an honest look at your goals and whether this room is the best route to them. If it isn't, Dawn will tell you what is.
Prefer private work first? Explore the 6-Week Private Accelerator or CEO Growth™ & CEO Expansion™.
Questions