Identity evolution for founders, CEOs and high performers

The Billionaire Brain Recode™ Intensives

Not business coaching.Identity evolution.

You can have the strategy, the team and the model — and still be operating from the identity that built the last level, not the one that creates the next. A Recode™ works on the person making the decisions.

1 DayPrivate intensive

30 DaysPrivate intensive

90 DaysPrivate intensive

In-person or online. Private. Built entirely around you.

Dawn McGruer, creator of The Billionaire Brain Recode™

The strategy is never the ceiling.

The identity is.

3

Formats — 1, 30 & 90 days

1:1

Private with Dawn

2

In-person or online

The real ceiling

Every level of growth demands a different you.

  • The revenue has grown, but the ease hasn't
  • You second-guess decisions you know the answer to
  • Wealth feels like something you manage, not own
  • Rest triggers guilt before it restores you
  • You are building a bigger business with an older identity
  • The next level requires a version of you that doesn't exist yet

You cannot out-perform an identity you haven't upgraded.

Most founders try to solve this with more information. More strategy, more frameworks, more input. But the pattern repeats, because information doesn't change identity.

The Billionaire Brain Recode™ works where the results are actually generated — the subconscious conditioning, nervous system and wealth psychology underneath every decision you make.

Change the identity, and the strategy finally has somewhere to live.

What a Recode™ includes

Not mindset. Reprogramming.

Every intensive is built from the same core work, scaled to the format you choose.

01

In-Person or Online Recode sessions

Private sessions with Dawn, in person or online — whatever your calendar and travel allow.

02

Pre-Recode Session & Post Support Follow-Up

We establish your baseline before the work begins, and hold the change after it ends.

03

Life Design Mastery

The identity you are building has to fit the life you actually want — this is where the two are designed together.

04

Billionaire Brain Recode Rituals & Conscious Conditioning Neuroscience Techniques

The daily practices that make the new identity the default, not the effort.

05

Identity Expansion

Deliberately expanding who you allow yourself to be — in rooms, decisions, numbers and relationships.

06

Subconscious Reprogramming

Working beneath the conscious mind, where the beliefs that run your results were installed.

07

Nervous System Mastery

The capacity to hold more — more money, more visibility, more responsibility — without contraction.

08

Wealth Psychology

Your personal relationship with wealth, redesigned at the level it was formed.

Choose your format

One day, thirty days or ninety days.

01

1-Day Recode™

One day. One deep reset.

A single-day intensive for the founder who knows exactly which identity, belief or pattern is holding the next level hostage — and wants it handled now, at depth.

  • Pre-Recode Session
  • Full-day private Recode™
  • Post support follow-up
  • Personal rewiring rituals
02

30-Day Recode™

A new identity for one season.

Thirty days of focused reprogramming around one goal — a raise, a launch, a step into a bigger room — with weekly private advisory throughout.

  • Pre-Recode Session
  • Weekly private advisory
  • Daily rewiring practices
  • Post support follow-up
03

90-Day Recode™

The full identity evolution.

The complete intensive. Ninety days to dismantle the old identity, install the new one and build the personalised expansion blueprint that carries it into every area of your life.

  • Pre-Recode Session
  • Weekly private advisory
  • Personalised expansion blueprint
  • Post support follow-up

Not sure which fits? That's the first conversation.

Who this is for

You're not broken. You're expanding.

The Recode™ Intensives are designed for:

  • Founders scaling towards or beyond £100K months
  • CEOs and leaders carrying enterprise-level decisions
  • High performers whose results have outgrown their self-concept
  • Anyone who has achieved the goal and felt nothing
  • Founders preparing for a bigger room — a raise, a sale, a public profile

The common thread is not a problem to fix. It is a person ready to operate from a different identity — one that matches the business, the wealth and the life already being built.

The work is not becoming someone new. It is removing everything you were conditioned to be instead.

Built for one person.You.

Private.

In-person or online.

1, 30 or 90 days.

Neuroscience-based.

Pre- and post-supported.

Built around your life.

There is no group, no curriculum and no content library. A Recode™ is one person and one outcome: an identity that matches the level you are moving into.

Enquire about a Recode™

Format & investment

Choose from 1, 30 or 90 days.

Investment

1, 30
or 90 days

Investment is confirmed personally on your discovery call, once we have agreed the right format and depth for where you are.

Book a discovery call
  • Pre-Recode Session before the intensive begins
  • In-person or online Recode sessions with Dawn
  • Billionaire Brain Recode™ rituals & conscious conditioning techniques
  • Subconscious reprogramming & identity expansion
  • Nervous system mastery & wealth psychology
  • Life Design Mastery
  • Post support follow-up
  • Personalised expansion blueprint (90-day intensive)

Places are limited by how many intensives Dawn runs at any one time. Every enquiry is reviewed personally.

Questions

Before you enquire.

The next identity

What would change if the identity changed first?

The decisions. The wealth. The ease. The rooms you allow yourself into.

The strategy can be learned anywhere. The identity is the work.

Not business coaching. Identity evolution.

Enquire about a Recode™

1, 30 or 90 days • Private • In-person or online

Enquiry

Apply for a Recode™ Intensive.

Choose a time in Dawn's calendar to talk about where you are, what you want to rewire and which format fits. Every enquiry is considered personally.

Book a discovery call

Prefer private mentorship? Explore CEO Growth™ & CEO Expansion™.

Enquire now