6 Strategies To Scale To £100k Months With Ease

Welcome to episode 129 of Dawn of a New Era. And in this episode, we're going to look at six really specific strategies that I use to scale my business to seven figures in just seven months. Now, what's that look like? Well, we're aiming for around about 100K a month.

Now, that may seem, depending on where you are in your journey, like a distant pipe dream. But honestly, when we break it down, you need to take it in steps. So the first one is obviously to get to 10K and then 20 and so on. But the best news is, is that once you get to around about 30K, that becomes easier and easier to get to the 50.

And once you're at that point, it really can happen quite fast to get to 100K. So bear with me on this, because you might still be thinking, Dawn, really? Six things you've got to do to get to 100K a month. Well, that's exactly what this episode is.

We're going to be looking at my six top priority strategies to build a million-pound business with an 80% profit margin. So this isn't just about getting revenue. So we all know that revenue is vanity and profit is sanity. Now, cash is king in any business, and getting consistent, steady cash flow into the business is the absolute paramount.

So to build a million-pound business with this 80% profit margin from scratch and to scale quickly, I'm going to give you my six top priority strategies. Now, these are the things that I did. Now, I've done this numerous times for numerous businesses I own, but also hundreds, if not thousands of times for clients. So I literally know this strategy inside out.

And although each business and each niche is different, You know, regardless of the industry, the process is still the same. It's just tweaked and made more bespoke. So if you truly, in your heart of hearts, want to get to consistent cash flow, and that could be getting to 10K or 50K or even 100K or beyond, it doesn't matter. So wherever you are, think about what number you want to aim for.

Think what number you actually want to achieve, because not everybody in the world wants to earn a million pounds, right? There's only a small percentage of business owners that actually get to the point of generating a million pounds in the business. So even if you don't want to do this, you've got to think about what your dream is, right? And there is no right or wrong here.

If you want to get to a point where you're just consistently getting 10K through the door, that's fine. But if you want to get to 100K, then you've got to remember that there's going to be a little bit of hard work. But honestly, with this strategy, it is all about spending less time, less effort, less money on your marketing. And what I see every day, and what pains me, is there are so many marvellous businesses out there, so many business owners offering services that are out of this world, products that just absolutely, you know, are head and shoulders above the rest, but they're not getting the resonance or the results or the revenue that they desire and they actually deserve.

And all it takes, honestly, is small tweaks. And what I'm going to share with you, and this is why it's important to stay to the end, is that if you make these changes, what starts to happen is you start taking daily action. And these micro changes start to build momentum. What actually happens is we start a ripple effect, and with this ripple effect, then we start to scale.

We see our businesses grow. And I think what's so exciting is that in just 24 hours. Just 24 hours, you can see a difference in your business. So when you make a decision and you take conscious action, you can change your destiny and you can have absolute control of it.

And sometimes it's going to be hard. It's going to be painful. It's going to be something that you will remember forever. But sometimes just taking that change and getting simplicity into the business and clarity, this can be the biggest thing.

So we've all had hard time in business. There is no one I know, not one entrepreneur, even the most inspiring world leaders I've met, billionaires. There's no one who said to me, Dawn, it was plain sailing. I woke up, my business was a success, and that was it.

No, there's always a story to tell. And this is why I really want you to listen to this podcast and I want you to take notes, because these six things literally got me to the point of seven figures in seven months, and it felt easy. Yeah, it did. It felt easy.

And it's because I honestly put my heart and soul into getting rid of everything around me. I tuned out literally to everything that was happening. I stayed in my own lane. I stopped looking at social media.

You know, we've all been there. The FOMO happens. We're like, Oh, this person is just doing bigger and better things. It's amazing.

But you're amazing. And what we've got to remember is that you started a business, and so many people don't take that action. You did that. So to grow your business, to scale your business, there is a strategy.

And the weird thing is, is that everyone I speak to is like, Well, I started doing this and it worked, so I'm just going to keep pushing. But the opposite is true, because every 90 days you need to refresh and reinvigorate and regear that strategy. Why? Because a lot changes in 90 days.

So when I work with a client and I work with them for 12 months minimum, the reason for that is that I need to work in 90-day cycles to get them to scale as fast as possible, but as easily as possible, and without spending vast amounts of money. And so many people say to me, Dawn, well, you know, when I'm working with you, what's the investment going to be above, you know, your fee? There isn't. Generally, this is all about organic marketing.

You know, we're not talking about investing. There might be some odd structural bit here and there, but hand on heart, I would say that only 10% of my clients actually have to spend on anything additional. A lot of it is to do with the structure. So let's dive in.

I know you're all dying to find out what are these six things, what are these six things I need to do to scale my business? Well, the first one: identifying a lucrative niche. And you might be thinking, Oh, Dawn, I've heard it all before. We all know about niches.

Well, no, you don't, because unless you've thought about it in this way, and you may well have done, you might not actually understand what I mean by a lucrative niche. And what I mean here is, is that yes, you need to have a look at your market. And within this market, what we're trying to do is not operate in a saturation. We want to identify a niche with a high profit potential and a strong demand.

Now, when you look at this, we're looking for an underserved or emerging market that you can establish a competitive advantage in. So this is almost like zigging when everyone else zags. Everyone else is selling courses. Everyone else is launching.

Everyone else is doing this, okay? So let's imagine you do the polar opposite. So this could be as simple as just not following in the steps of others and zigging when others zag, and thinking about your strategy whereby you are fully prepared, and I mean fully prepared, to do what 80%—yes, 80%—of business owners won't and don't do. So you need to step out of saturation and do your own creation.

And what I mean by here is, is that if everyone is in a big pool vying against each other, competing on price, do something different. Look at what your niche could be. And you might be saying, But Dawn, I do this, this, and this, and there's lots of other people that do. Well, of course, there's hundreds of businesses that do what I do, thousands, millions, but they don't do it how I do it.

I have my own very specific, unique selling points. I have my own value proposition. And what I mean by value proposition is I have certain ways of working with people. I have certain guarantees.

I don't have the same processes. When I speak to clients who are looking to work with me, they'll say, I've never met anyone who works like this. Well, you won't, because I've created this, because I don't want to compete. I don't want to compete with a million other coaches.

I see myself as a strategist, and I see myself as someone who has utter unshakable belief in what I do. And I've done it that many times, thousands of times. And over 24 years, I've worked with 30,000 clients. That is a lot of clients in a lot of niches.

So my sheer vast time and experience of doing this again and again, it feels very simple for me to see inside a business and literally know the pieces of the puzzle to shift and to move. And what happens is, is that if I'm looking at operating in a different sort of niche, what I'm saying here is, is that I have lots of things about me and my business, my processes and the way I work that are very different to other people. For instance, I have four businesses. I've also scaled my own businesses to over a million.

So I've lived it, I've breathed it, I've made all the mistakes. I've literally, and I honestly feel this, lived every pitfall. But what this is—

Done is it means that the more times I've done this, the learning that I have and the knowledge behind me just gives me the certainty that I can literally open up a business and see within minutes what needs to change. Because for me, it's like a blueprint. And it's almost like if those pieces of the business don't fit certain areas into this blueprint, then we need to look at why. And when you do this for yourself, think about what makes you different.

Like, what is your edge and wow? What are you going to tell people, you know, when they're saying, Well, you're just another person who does this service. You're not. You have to think about this lucrative niche.

And I'm not talking about industries. I'm not talking about who your ideal client is. I'm talking about your niche of the type of client that you want to draw. Yes, of course.

But what makes you different? Like, what is this whole thing about you? Now, when you develop this value proposition, which is my number two, this is when you clearly define what sets you apart from competitors. And you might be thinking, Well, okay, I do things differently, and I have this, this, and this here.

But have you crafted a compelling value proposition that really resonates with your target audience and utterly communicates the unique benefits of your offerings? The thing is here is we don't want to be vanilla. When you look around, what makes you feel and look really different to other people? And, you know, you have to be prepared to showcase your superpowers in a way that maybe feels slightly uncomfortable.

It is crazy. The amount of people I meet who I say, What do you do? and I get an answer that literally bores me before we even start. And you might be thinking, Dawn, that's a bit harsh.

It is not harsh. If it bores me, it will bore the rest of the world. And the thing is, you've got to step back and be really objective in your business, because if you cannot say with utter clarity, with absolute conviction, what you do in one clear sentence that motivates someone from interest to desire. Then your messaging is off.

And that is the biggest thing. If you take nothing else from this podcast, take that one thing. If someone said to me, Dawn, what do you do? And I said, Well, I've got four businesses, and one's an academy and one an agency, the person will have slipped into a coma.

You know, they're not interested because it's all about me. When you have your value proposition and you have, like, your elevator pitch so clear that it is so compelling that everyone is like, Oh my goodness, what is this? How do I get involved? Those are the things.

Those are the reactions you want. If you don't get them right now, quite honestly, something is off with your messaging. Look at it this way. Just because everyone does something, it doesn't make it right, and it doesn't make it right for you.

So just because everyone's doing this and they're doing a process here over there and they're following whatever framework, it doesn't mean it's right. You want to operate in your lucrative niche where there are few people surrounding you. You have a really high caliber of client, and I don't mean high ticket necessarily. I mean high caliber, somebody who just gets you, who sees your message and goes, Oh my goodness, that is what I need.

You should never at any point in your business be convincing anyone. You should have a compelling pitch, a sentence, a statement, marketing material, content that sells itself. People should come to you, and this is the difference. You can increase your visibility.

You can increase your ripple effect online, but it depends what you're saying, because you will only draw the people in if you are talking in a way that has confidence, conviction. You are absolutely certain about who you are and what you do, and that sells, you know, and we see people like this, don't we? Often someone says to me, you know, Dawn. In public speaking, what makes, you know, someone really, really a good speaker?

What makes an audience just stop? And it's the same thing. It's just like selling online. It's being able to communicate with clarity and having this power behind what you're saying.

And often when I meet people, they'll say to me, you know, you just feel really sort of confident in what you're doing and very calm about it. And this is it. You know, I have done for many years. I've worked in every niche, industry.

I've worked globally. Every type of business imaginable, I pretty much 100% certain I will have worked in that business in some capacity. Now, the thing is here, I call myself a strategist because my expertise is in psychology, business, marketing, communication. You know, there's a vast amount there.

And as I've studied over the years, you know, I've pulled all of this knowledge and implemented. I have not just learned things. I have literally done them myself and then taken them to my clients. So I am my own best case study.

So stop selling how everyone else sells and really think about this. So what really lights up your clients and lifts your soul? And do that, because that is what really, really makes it exciting. When I have conversations with brand new people, I honestly feel that I make a connection every time.

Mostly. I mean, once in a blue moon, you know, you just, you have that sort of meet where it just feels slightly off or there's a bit of weirdness, and that's fine because not everyone's your tribe. But majority of people I build a strong connection with because the way that I explain things and talk to people, I'm really interested in them. I'm making the conversation about them.

It's not about me. If you think about when you are selling online or selling on a call, it's all about that person. It's all about what they want. And you've got to think about every time you make this connection, what do you want them to think?

What do you want them to feel? What do you want them to do? And number three, this is about implementing an aggressive marketing strategy. Now, I use this terminology a little bit flippantly because I feel that marketing can be easy.

And if you use a combination of, like, digital marketing channels, things like looking at your content marketing, socials, appearing in search results, you know, doing your SEO, then you're aggressively promoting your brand and you'll generate leads if it's done right. But I see so many people being told by other people who have other agendas, by the way, you must be doing this. You have to do this. Oh my goodness, your SEO is rubbish.

Oh, your website needs a revamp. Do you know what? One person, without all of that, can sell something because we can all communicate with our ideal client. So many times, I would guarantee the majority of my clients, maybe even 99% of my clients, have never, ever bought from a sales page because I talk to them.

Now, I do all my sales calls, I believe passionately about this because if I'm working with someone for 12 months, it has to be right. And I will tell you now that I turn away clients. You know, even yesterday, I spoke to a client and they just did not feel like they were 100% on board. There was a lot of questions, uncertainty, and I just didn't get a good vibe.

So, I changed it and I said, Well, look, you know, I am that certain about what I do, so let's just do my six-week accelerator instead of 12 months. And I promise you that if we work well and we have a good vibe and you implement what I do, you'll be amazed. You'll exceed the targets that you've set out. So I am that 100% behind what I'm doing.

But it's more about the relationship. So I never doubt that I can get the results, but what I might doubt is whether they'll do what I ask, whether we will work well, and whether we have a really nice fun time. You know, those three things are really important. And if I get a gut feel for something, my gut is normally right.

So if it doesn't feel right, I won't go down that line. You have to consider how the client is going to work with you. And if there's ever any point where you think they're not 100% in, I want my client to finish that call and go, Oh my goodness, this is the most exciting thing. It's going to change my life, my business, my world, and I cannot wait to start working with Dawn.

If I don't get that feeling, I don't work with them. So think about how you want to work. Think about how you want to bring people into your audience. And what I love is that, you know, online we can have these global audiences.

I have really great conversations with people I've never met, and I have a huge network of people that I chat to all of the time. And this just keeps everything in motion. So I want you to consider things like partnerships or influencer collaborations and targeted advertising to really maximize exposure, because still the strongest thing in the world right now is word of mouth, referrals. I get so many referrals.

Why? Because I'm so passionate about what I do and the results I get are amazing. Now I can say that because I know they are. I run the UK's number one business growth mastermind.

How can I say that? How can I be so sure about that messaging? Because I know that the results we get. We have people in the mastermind who have been with me or Or three, four, five years.

Results speak for themselves, and clients talk. So a lot of my business is generated through word of mouth, through case studies, through clients' results, them sharing, other people seeing that person's life, their business change, and then them seeing all of that happening is

Enough then for them to come into my world. Now, if people refer, then you have to think about that. Is one of the most solid and aggressive marketing strategies. So when I talk about being aggressive, I mean be mindful, be present with the relationships, and just put that at the absolute heart.

That is your priority. People, people, people, whether it's clients, networks, whatever. If you have that network, it's like an orb around you. So my strategy is simple.

It's to stay visible and to showcase what I am doing to grow and scale my own business, as well as clients. I want to stand out as an inspiration, and I want my marketing and messaging to show that. So being aggressive to me is to be consistent and to ensure I have a good flow around my communication strategy so that I can really shine online. And as I said, I feel that people are the hub of my success, so I focus on networking, but not perhaps in the most traditional sense, you know, going to a networking event, but through conversations each and every day.

Commenting, liking, engaging in posts, reaching out, being that person who I literally imagine myself like stepping into a social media feed and seeing that as an event, like, Oh hi Sharon, hi Jake, how are you? Oh, that looks great. Getting involved. We cannot be broadcasters.

We're not there just to push information at people. We're there to get involved with them. People buy people. Building relationships, it is the heart of everything.

And I honestly feel that that has been the biggest reason that all of my businesses have been successful. Yes, they've had ups and downs. It hasn't always been easy to scale, but belief is part of it. And I think when we are certain and our mindset is in a good place, we make decisions that are good.

When our mindset is not in a good place. We make decisions far too much of an emotional level. So, number four is investing in scalable systems and infrastructure. Now, what has this got to do with mindset?

Bear with me, because if you build scalable systems and you invest in automation to streamline your operations and you increase your efficiency and you handle growth without exponential increases in costs, then the world is a happy place. Now, of course, this will include some of the more complex or techy aspects in business, like, you know, getting databases and hooking things together. But I want you to think about driving the experience, really looking at how your business works. So operations make my world go around, but I don't drive these; my team do.

And we only automate what will actually improve the customer experience. And we do the exact opposite when it comes to customer service and communication, because guess what? We still personalize everything, and we do as much in real life as we can and in person. We do things live.

We have interaction and engagement, and we actually speak to our clients, not email them. We are a business that hardly ever uses email. I have not used email for years. If I have to dip into the odd one, fine.

But WhatsApp is literally 90% of how I communicate, and it means that I can talk to people all of the time and literally speak to them, humanize the contact, and that in turn builds a huge connection with that person, and I get involved with them. You know, I don't just chat about work. You know, you don't go into a meeting and just go straight into a pitch, do we? We have social niceties.

Now, this brings me on to number five: focus on high-value sales and upselling. Okay, so these two here, if we think about it, mindset, investing in scalable systems and upselling, okay, and investing in high-value sales. Sales. How does this protect our mindset?

Well, it keeps us focused on the things that we need to focus on. If you get this right and you have the right systems in place and you have a mechanism where you can focus on high-value sales and upselling, I promise you, you will feel differently because you will be getting traction. You will be actually moving the needle in your business through your efforts and actions. Because if you take all the minutiae out and you simplify everything, it means that you have got the time to focus on the things that matter.

This builds your motivation. It helps your mojo. Things are moving forward. We feel in a positive space.

If we are focusing on high-value sales and upselling, guess what happens? We get consistent cash flow. Money is the biggest route whereby we have an issue in how we feel. It can affect us mentally.

It can affect our health. It's the biggest stressor, okay? So when you get these right, you get consistent cash flow. That brings with it an unshakable nerve because you know that you have the certainty, you have the sanity and control around your finances, and you have the financial growth.

This is something that if someone has this, they can really move forward in their business. It's a big money mindset piece. It's a mindset as a whole piece. And what we want to do is we want to concentrate on driving high-value sales and upselling to maximize the profitability of each customer transaction and identifying any opportunity to offer complementary products or premium services to increase average order value.

So think about these two aspects really do give us a calmer outlook. It gives us A growth mindset, a positive mindset, a success mindset. When we see that what's happening in our business or what we're doing in our business is working, it's about decluttering and delegating, getting rid of 80% of the junk we don't need and focusing on the 20% of stuff that actually drives revenue and profit into the business. Ditch the rest.

Let's not get focused on shiny object syndrome. And I've always sold with a focus on 80% of effort goes to 80% of my profit and what's working amazingly well, and I feel free, and clarity reigns in my strategy and actions. And I know my three do or die tasks each day that drive my business and make money. And I focus on saving and selling every day.

And I only sell 80% of my offerings to my existing clients. So new clients come in through a simple proposition, no funnel, just a strategy to get more eyes on me and what I do and have more conversations. Once I've got the know, like, and trust, we've worked together, we've got amazing results, they will go on to buy other things. Now, don't make it difficult.

Business can be easy. So don't try and sell a thousand different things. Just think about the one thing that people really want and focus on that in your key messaging. When people come on a call, you can then choose the best thing for them, but don't overwhelm the buyer.

And last but not least, strategic partnerships and alliances. You can see a lot of this is about people. This is about forging strategic partnerships with complementary businesses or industry influencers or distribution channels that can really extend your reach and drive rapid growth. So leveraging existing networks and alliances can really accelerate your market penetration.

This is it. It's the pinnacle of success. I cannot tell you strongly enough that when you have partnerships, and I have partnerships across my clients, suppliers, and networks, that this is your infrastructure of growth. And, you know, you've got to think, what can I do with the people I know?

How can I help each and every one of them? And how can I look at, you know, collaboration? You know, let's not get focused on competition. I see so many times people saying, I don't comment on this person's things.

I don't get involved with that person's thing. Why bother? If you're operating in a lucrative niche and you have absolute conviction behind what you do. It does not matter.

We need to welcome collaboration before competition all of the time. If you're like me, I like to have fun and have a really short attention span, I'll be honest there. But I know, and I love how others light me up. Yeah, I know that spending time with people is what gives me energy and creativity.

So don't get me wrong, you know, I'm an introvert, and I also like my own space. You know, I don't have to be the center of attention, but that doesn't necessarily, you know, make me happy to be away or with people all the time. It's about the balance, and that's what makes me happy, having time to spend with people. So you've got to think about this.

All of this is about mindset. It's about motivation, okay? It's about marketing. Those are the three things.

And you know that in my podcast, Dawn of a New Era, I'm talking about this. You're listening to it, you know, every other week. This is what I talk about. But I promise you one thing: these are the things I focused on.

These are the things that I work with clients. And even if you change one thing today, remember what I said: 24 hours is enough to make change. So think about what you're going to do today. Think about what your target is going to be, how much you want to take home, what your profit should be, and start making changes, looking at what's working, what's not, and maybe just starting off with a bit of a delegate and declutter to feel lighter, and stepping into tomorrow with maybe one less thing to do or one less thing on your mind.

What brings you joy? Think about mindset. Think about gratitude and journaling, and think about what your conscious goals will be, taking that daily action. Now, if you ever want to know more about what we do.

How we can help. All you've got to do is message me on all the normal channels at Dawn McGruer, or come and check out dawnmcgruer.com. Now, I hope you enjoyed this episode.

It was a super, super episode for me to do because I'm so excited to share these six strategies because I know that even if you just applied one of these strategies, just one, and you took action today, it could be life-changing. So take care and have an amazing week. Thank you for listening to Dawn of a New Era podcast, and for your free checklist to find out how to boost your business for growth, profit, and success, and join our community, go to dawnmcgruer.com.