Money Scripts and Scaling Strategy

If you've ever felt stuck at a revenue ceiling, undercharged even when you knew better, or hesitated to invest in your own growth — this episode will reveal why.

In this conversation, Dawn breaks down how childhood money narratives become subconscious "scripts" that shape every financial decision you make in business. You’ll learn how these patterns form, how they show up as scarcity or abundance behaviours, and how to rewrite your money identity so you can scale with confidence.

This is for founders who are ready to break old patterns, adopt a CEO-level money mindset, and build a business that grows because they feel safe to grow.

Let’s talk about the identity upgrade behind every financial leap.