Episode 200 26:24

The CFO Behind Multi-7-Figure Growth

With Pam Jordan — Founder & CEO of Pivot Business Group

What if growing your revenue is actually making your business poorer?

In this episode of The Billionaire Brain® Podcast, Dawn McGruer is joined by Pam Jordan, founder and CEO of Pivot Business Group, a multi-seven-figure financial strategy firm helping entrepreneurs understand their numbers, improve profitability and scale with greater financial clarity.

Pam's journey into finance began after the multi-million-dollar company she worked for went bankrupt. The business was growing, had 99 employees and appeared successful from the outside, but the numbers told a very different story. That experience led her to become a fractional CFO and ultimately build Pivot Business Group.

Dawn and Pam explore one of the biggest mistakes founders make when scaling: focusing on revenue while ignoring profit. Pam explains why more sales can make a business run out of money faster, how underpricing quietly destroys profitability and why founders need to understand the true cost of delivery before chasing further growth.

In This Episode, You'll Discover

  • Why increasing sales can make an unprofitable business lose money faster
  • The importance of understanding your true cost of delivery before setting your prices
  • Why gross profit margin is one of the biggest warning signs to watch during growth
  • How rapidly increasing overheads can turn exciting growth into dangerous growth
  • Why a £10 million business can be less financially successful than a £2 million business
  • The key financial numbers every founder should know without asking their accountant
  • Why your bank balance alone can give you a false sense of security
  • How forecasting helps founders stop managing their business through the rear-view mirror
  • When a growing company should consider hiring a fractional CFO
  • The three financial roles Pam believes growing founders need around them
  • How childhood experiences and money trauma can create a ceiling on business growth
  • Why the team that gets you to one stage may not be the team that takes you to the next

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About Pam Jordan

Founder & CEO of Pivot Business Group

Pam Jordan is the founder and CEO of Pivot Business Group, a multi-seven-figure financial strategy firm helping entrepreneurs understand their numbers, improve profitability and scale with greater financial clarity. Her journey into finance began after the multi-million-dollar company she worked for, with 99 employees, went bankrupt. She went on to become a fractional CFO, and her team now supports growing businesses across bookkeeping, tax strategy, tax filing and financial strategy.

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Key Takeaways

Accounting looks back, a CFO looks forward

Bookkeeping and accounting often focus on what has already happened. A CFO looks forward: forecasts, budgets, cash requirements, profitability, potential investment, lines of credit and the financial decisions required to take the business from where it is today to where the founder wants it to go.

Pam believes that around the $1 million revenue mark, this forward-looking financial strategy becomes increasingly important. At that level, founders are making bigger decisions about people, infrastructure, investment, tax, funding and the future value of the company.

The psychology behind money

Beliefs formed in childhood around scarcity, financial instability or the idea that wanting money is somehow wrong can continue to influence founders decades later. Without recognising those beliefs, ambitious entrepreneurs can unintentionally create their own financial ceiling.

The people who get you here may not get you there

After remaining stuck at a particular revenue level, Pam made significant changes to her team, and the business doubled year over year. Her lesson is not that the original team were wrong; they may have been exactly right for one season, but scaling sometimes needs different skills, leadership and experience.

It all comes back to the principle behind Pam's upcoming book: it's not what you make, it's what you keep that matters. Impressive revenue means very little if the business is not creating profit, cash and ultimately wealth for the person who built it.

Memorable Moments

“It's not what you make. It's what you keep that matters.”
“The people who get you here may not be the people who get you there.”

About The Billionaire Brain® Podcast

The Billionaire Brain® Podcast with Dawn McGruer, formerly Dawn of a New Era, explores the psychology, neuroscience and behaviours behind extraordinary success in business, wealth and life.

Through solo insights and conversations with founders, investors, millionaires, billionaires, authors and experts, Dawn explores how identity, thinking and behaviour shape what we create. New episodes are released regularly on Apple Podcasts, Spotify and YouTube.

  • Episode · 200
  • Published · 22 October 2026
  • Run time · 26:24
  • Host · Dawn McGruer

About Your Host

Dawn McGruer is an entrepreneur, 5× founder, award-winning keynote speaker and Forbes Books author of The Billionaire Brain®.

With more than 25 years in entrepreneurship, Dawn's work explores the intersection of founder psychology, neuroscience, wealth, identity and business growth.

About DawnBook Dawn to SpeakDiscover The Billionaire Brain®

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