Show Notes
This week, we are going to focus on how to create the perfect posting strategy. We have to actually look at what we're trying to achieve with our social media, because if you have ever felt a little bit burnt out, a little bit exhausted and just generally fatigued about social media, then maybe the reason is the way that you are posting and the way that you are involving yourself in those channels. The key is bringing it back to basics.
Episode Highlights
Jump to a moment.
- 02:49What is the actual purpose of social media?
- 04:12You need to be aligned with your consumers and your audience
- 06:57I want things to be dynamic, to flow and be centered around your audiences
- 07:48Think about what you talk about from your audiences’ perspective
- 08:41Focus on your three core pillars
- 11:36When you have content that is really centered at the heart of what you're doing, it feels authentic