Show Notes
This week, we are going to focus on how to create the perfect posting strategy. We have to actually look at what we're trying to achieve with our social media, because if you have ever felt a little bit burnt out, a little bit exhausted and just generally fatigued about social media, then maybe the reason is the way that you are posting and the way that you are involving yourself in those channels. The key is bringing it back to basics.
Episode Highlights
Jump to a moment.
- 02:49What is the actual purpose of social media?
- 04:12You need to be aligned with your consumers and your audience
- 06:57I want things to be dynamic, to flow and be centered around your audiences
- 07:48Think about what you talk about from your audiences’ perspective
- 08:41Focus on your three core pillars
- 11:36When you have content that is really centered at the heart of what you're doing, it feels authentic
About Dawn of a New Era
Dawn of a New Era is a weekly business podcast for founders, experts and professionals who want to grow a company without losing themselves in it. Every episode looks at the practical mechanics of scaling — revenue models, marketing, leadership, pricing and positioning — alongside the psychology that decides whether founders follow through.
Episodes are a mix of solo teaching and long-form interviews with founders, investors, authors and specialists. New episodes are published on Thursdays and are available on Apple Podcasts, Spotify, YouTube and every major podcast app.
- Episode · 65
- Published · 25 November 2021
- Run time · 18:52
- Host · Dawn McGruer
About your host
Dawn McGruer is a bestselling author, award-winning keynote speaker and scaling advisor. She has spent over 25 years building, scaling and selling businesses, and has supported more than 30,000 founders, marketers and professionals worldwide.
Her work sits at the intersection of commercial strategy and the psychology of performance — helping founders build companies that grow beyond their own capacity through better models, licensing and intellectual property leverage. She is the author of The Billionaire Brain®, published by Forbes Books.
Read more on the about page, explore her research and insights or see how to work with Dawn.
How to listen and subscribe
Press play on the audio player above to listen to this episode in full, or watch the video version on YouTube where one is available. Show notes, highlights and timestamps sit on this page so you can jump to the part you need.
To follow the show, subscribe on Apple Podcasts, Spotify or YouTube and new episodes will arrive automatically each Thursday. Ratings and reviews genuinely help other founders find the podcast, and guest suggestions are always welcome.
More Episodes
Newer episode · Ep 66
What a Mastermind Can do for You and Your BusinessOlder episode · Ep 64
How to Avoid The 3 Most Common Mistakes in Marketing