6 Reasons why Mindset is Your Biggest Opportunity for Business Growth

Welcome to episode 112 of Dawn of a New Era with myself, Dawn McGruer. If you've listened to my podcast before, you will realise that my voice has definitely gone. And as we approach the Christmas break and we start to wind down, I think a lot of us begin to pick up lots of different things, from sore throats to colds. So this week, I've definitely been suffering.

But in this podcast, I really want to share with you something that is so important. And even with my voice like this, the reason I felt so passionate about releasing this just before Christmas is that we don't understand sometimes what is our barrier to success. And in this episode, I'm covering six reasons why mindset is your biggest opportunity for business growth. This is something that over this past year, we have witnessed massive changes in our clients, and I think they are shocked themselves about the changes that they actually go through when we start working together.

And one of the reasons that I thought about bringing this episode out is the controversy around big results and seeing people really thriving online. Ultimately, there's several trains of thought around this. Some people will look online and get huge FOMO, and they'll start to doubt their own capabilities, believing that people are further along the journey, that they are doing bigger and better things. And others may fall into, Well, that's not true.

It's not possible. And one of the things I've experienced a lot this year is because of the type of work we do and the case studies and results we get, we get a lot of people saying, Well, is that really true? and kind of questioning. And I love this because when people start to explore and look at potentially what is possible, we need to open our minds.

One of the things I do, you may know or may have seen online if you follow me at Dawn McGruer on Instagram or Facebook or LinkedIn, that we do a 100K challenge, and this is all about achieving an extra or first 100K into a business. The 100K challenge is specifically for businesses who have the absolute drive to make big changes. And what we're talking about here is changing the whole process, looking at things like the model, the mindset, looking at money and looking at mindset issues around money, looking at the whole marketing, looking at the way that we actually structure our marketing messaging, our offering, mapping out the customer journey. What we're trying to do here is Rewire the entire brain in business.

And what this is about is looking at what actually works in business, because you may have fallen into this trap before. I certainly have. We can be busy all day long, and we can start following things that look exciting. You know, the big shiny objects.

We start thinking, let's add that, let's do this. And what happens is, is we actually distract our minds from the conscious goal, the thing that we actually want most, which is business growth. And we're going to be exploring six reasons why mindset is your biggest opportunity for business growth. It absolutely is.

And although I am passionate, beyond passionate about strategy, everything I do is about mindset, because we have to fully believe something is possible to achieve it. And when I started studying neurolinguistic programming many years ago, this was something that really struck a chord with me, because when I understood that NLP is about if there is a process or a set of actions that are successful in gaining a result, if we implement and follow those actions, we can get similar results. This really changed the way that I started utilising this in my life and believing that everything was possible. And it opened up a whole new set of opportunities for me because it almost felt like success was limitless and everything was possible.

And I think if you get your brain into this psyche, you start to think differently and act differently. And one of the things that we always talk about in my masterminds with my clients, in my challenges, is that when you are living your new reality and you are stepping up and believing that everything is yours to have, and you're just living that reality as you are working towards it, you start to behave so differently. And it's crazy because one of the things, if you've ever seen any of the work I've done in the past, we have a huge emphasis on neuroscience. And the reason for this is that we are putting breakers in at every step of our client's journey to change patterns, to interrupt, to disrupt, and to take them on a different journey.

The reason for that is, is that I ultimately know from doing this myself, working with clients, what success is, and it's not being really busy. It's not pushing so hard that everything feels that it's draining you. It has to feel easy. And this is the ironic thing.

When we start to make these changes, and one of the things I do on the 100K Challenge is we have alarms on one of the actual tasks. It's about setting 11 alarms in a day. And the reason behind this is that to make changes, we have to apply changes to daily habits. If you want to find out more about this, and you want a taster into daily habits and how they can absolutely change your whole money mastery, your mindset, your mental fitness, then have a look at our 30-day challenge.

This is perfect to start even at the tail end of the year, even at the beginning of the year, at any time, because this 30-day challenge disrupts. And the whole purpose is to boost your overall performance across 10 areas of success. And this is everything from relationships to your life, your business. There are so many different parts of the puzzle that we can't just focus on one part.

Being excited about what you do in business and having an awful home life is not going to make you happy. And being unfit and having bad health but having a hugely successful business is not going to make anyone happy. So what we have to do is we have to address Rest these things in sync, and it has to feel aligned. Now, the 30-day challenge is all about that.

It's all delivered through our Signature Growth Coach app, and these are, like, really small short videos, bite-sized videos with actions that you can do every day. And these changes are the catalyst to change. We see, on average, clients boost their whole mental mindset, productivity, performance, mental fitness, money mindset. Success barriers are broken down over this period of time.

And what we're looking at is changes that are things like, you know, a 20% boost. Now, you imagine that doesn't sound necessarily a lot, but 20% across all of these areas, it causes a ripple effect, and it causes momentum. And what's so exciting is that so many clients, so many, are at 50, 60, 70, 80% in change in just 30 days. So when people doubt successes or doubt case studies that we have and, you know, doubt the ability of actually adding 100K in 90 days, believe you me, it is absolutely possible because my clients will tell you that they've gone through these shifts.

And it's crazy because they didn't believe it themselves. They may have been keen to do it. They may have been absolutely dreaming about that goal. But there are certain shifts we've taken them through to make it possible for them to live it, breathe it, and achieve it.

And I think the thing here is, is when we think about the six reasons why mindset is your biggest opportunity for business growth, I want to dig deeper into this because if you can even grasp a couple of these changes, I hand on heart know the changes in your life and business will be massive. And this isn't just airy-fairy, pie in the sky. This is actually proven tactics and strategy that we're doing, what clients are doing every single month. We have clients who step out of the 100K challenge who are making vast amounts of money, who were on like maybe 5 to 10K months, and they're walking out the 90-day challenge at like 60, 70, 80, 90.

We've even had 150K extra. One of our clients added an extra 1.7 million. I mean, these numbers sound crazy, but what I want you to actually sit and think about is if these people, just like you and me, are achieving these results, then is it possible for you?

And the answer is yes. Success is absolutely possible for you in large bucket loads. And I want you to feel into that thought because the first one is unleashing your full potential. So out of my six reasons why mindset is your biggest opportunity for business growth, unleashing your full potential.

Your mindset determines your beliefs, actions, and ultimately your results. So by shifting your mindset, you can tap into your full potential and unlock new levels of success in your business. And this is absolutely possible, but you have to commit first of all to a goal. Now this brings me on to number two, connecting to conscious goals.

So a powerful mindset helps you align with your conscious goals. This enables you to set clear intentions and make decisions that are absolutely in line with that vision. This alignment enhances your focus, your drive, and your determination to achieve your desired outcomes. And I cannot express enough how powerful conscious goals are.

Conscious goals are when you think about every waking moment what that goal is, consciously thinking about it, being so specific in that goal. And that goal could be the exact amount of money you need to make in that day, and just purely thinking about it means that it is very difficult to be creating actions and strategies that are not aligned to that goal because you're consciously attached to it. Number three is about utilizing neuroscience techniques. So working with our 100K challenge and growth coaching clients, we go beyond traditional strategies and leverage neuroscience techniques to facilitate these mindset shifts.

And this is why I think a lot of people struggle to see that it's possible. What I love, and I absolutely love this and it will never get boring, is when I see the client lean into knowing, absolutely without doubt, knowing it's possible, and then achieving it. This is the crazy thing because it's almost like a shock to the system when you get these crazy number of results, and it becomes so easy, and it becomes so in flow, and it becomes so aligned. But these are deep strategies that are not just changing things for a temporary basis.

These are changing and rewiring the whole brain and business forever. So once you do these things, like the 100K challenge, that's 90 days out of your life. But that means that forevermore, you will have these strategies available to you, and these will be embedded. These will be daily habits that just become your normal way of focusing as soon as you wake up.

These techniques have helped rewire the brain and remove any limiting beliefs or mental blocks that could have been holding you back. So imagine going into your day-to-day routine or walking into your business and not having those. How could you not be successful? And this is the crazy thing, because when you create habits, and this is number four, creating daily habits for momentum.

When you build daily habits that support your mindset and your business growth, this is the key. This is the thing that absolutely unlocks limitless success and potential. So many people, and this could be you right now, thinking you were made for more. There is more potential in you, that you have this crazy amount of knowledge, but you aren't making enough impact because you're not getting enough clients.

One of the things I want you to think about is consistent action. So even small steps creates momentum and propels you forward. So when we help our clients, we're looking at establishing and empowering habits that align with their goals and keep them on track for success. And you imagine that if you're just Tweaking every single day your focus, and you're almost putting blinkers on that you're just marching towards that goal faster than you've ever, ever achieved before.

And when you start to get success, what does that do? It catapults you further forward. It motivates you. It gives you a mindset of absolute growth and the potential to succeed because you believe it.

Number five, intervention for transformation. And I love this because sometimes to create significant breakthroughs, we need to create an almost intervention-like approach. And this is exactly what I do with clients one-to-one on the 100K Challenge or in the Growth Coaching Certification. We do a lot of this work in our Strategize and Energize retreats because the intervention has to happen.

Because if you continue to do what you've always done and that's not working, you will never, ever achieve your goal, whether it's a money goal, whether it's a freedom goal, or just having more fun in your business or having more time to do what you want to do when you want to do it, not feeling tied to the business. If you've created a business that feels like a beast, you have to make changes, and sometimes intervention has to happen to facilitate that. Quite often in business, we have to simplify to amplify. So to strip things down in a business and let go of them sometimes needs an intervention to break that because we're holding on to our business like a baby, and some of the things are not serving us anymore, and we have to have the ability to let go and move on.

Because to simplify and almost have a loss in business is often the catalyst for the next level of success. So this involves challenging existing beliefs, disrupting patterns, and facilitating transformative shifts in thinking and behavior. So through this process, you can break through barriers and you absolutely reach new heights, heights that you absolutely did not feel were ever possible for you. And this is a big thing.

We see this on social media. Have you ever looked at someone on Instagram and gone, Oh my goodness, that is amazing. Wow. I wish I could have that.

But you believe in your mind it's not possible for you, or you can't have it. You get FOMO, and you believe that that person is at a different stage, they're a different person. But guess what? They're just the same as you.

So next time you see somebody, And you want that. Just believe you can have it, and you absolutely can. And this is the thing that entrepreneurs have, this magic in their lives, that we are not restricted by being employed or in a role. We can do whatever the hell we want in our businesses when we want.

You are the only barrier to your success. And if you say, Oh, I can't do that because my business is set up like this, change it. You can. And you might think that that's really light for me to say, but I've had to go through it.

It took me three years to get out of a business operationally that just felt like I was being weighed down and held back. Now I'm the absolute vision, and I love what I do in that business because I'm not doing the things I didn't like doing. Last but not least, this is number six, and this is the biggest: brain and business synergy. So recognizing the interplay between the brain and business is so crucial.

So when you align your mindset with effective strategies, you create a powerful synergy that sets the stage for success. So by understanding how the brain works and integrating neuroscience techniques, guess what? You can optimize your business growth. So by recognizing the importance of mindset, utilizing neuroscience techniques, and creating these daily habits, you can unleash your true potential and achieve incredible results.

And I mean incredible, surpassing things like 100K in 90 days. That sounds such a big goal, but why not? Why not? Why not push the boundaries?

And guess what? If you've done that once, can you do it again? Of course you can. Could you go bigger and braver?

Absolutely. We have so many people who come back and do the 100K challenge and go, This time I want to do quarter of a million. This time I want to do X amount. All of those things are possible for each and every one of us.

Not one person is different. We all have the same opportunities. You may think in your mind you don't. But we have control of our own dreams and destiny.

So don't underestimate the power of mindset in your journey towards success. It's the biggest thing. So if you're ready to make the shift and elevate your business growth, and you really want to make change, reach out to us and learn more about our mindset-focused coaching programs and how we can help you achieve your goals. It's all about your mindset-driven success.

And be it doing something like the 30-day challenge through our app, which is super affordable. There's always offers on. If you go to DawnMcGruer.com, you can enroll in that app and you can get started straight away.

You know, why wait? The thing is, is you can do that at any pace you want, okay? I would recommend doing it over the 30 days, and you'll do a growth assessment at the beginning and one at the end, so you can see how you've actually done. Now, what's so exciting here is that there are lots of different opportunities, and just learning about neuroscience itself is such a game changer in your business.

And we've done lots of podcasts about this in the past. So think about it. If you want to make these shifts and you want to write down your goal, make it as audacious as possible, and visit DawnMcGruer.com.

Have a look at the Work with Dawn page. Have a look at the options we have, because we've got different programs for different stages, different ages of business, depending on where you are in your journey. We've got something to take you to that next level. So don't wait.

I waited far too long to make the changes. I sat with those success barriers way too long before making those changes. And the only thing that I would change is doing it quicker. I have no regrets, because those things have obviously served me.

The more that things I've got resistance, the more passionate I got about changing them. But I do wish I'd done them quicker, and I wish I'd believed in the success that when I was starting my business at 21.

I didn't believe that I could achieve what I've done, even at 30. At 44, my business and my life is still changing massively, and that's the exciting thing, because it doesn't matter where you are, what age you are, if you've started your business, looking to start it, there are options available that mean that in just 90 days, you could see massive changes, and you could get massive life-changing, life-changing results. So imagine how you'd feel in 30 days. You'd be a third of your way towards that.

60 days, and then 90 days. Now, if you're listening to this in December, just before Christmas, you imagine before the end of March, you could have made huge, huge impact to other people's lives, to your own lives, and changed the success barriers that maybe have held you back over the past few years. So think about this and reach out to me. Remember, follow me at Dawn McGruer, LinkedIn, Facebook, Instagram, all the normal channels.

And hopefully next time I speak to you, I will have my voice back on the next podcast. So I hope you enjoyed it and have an amazing Christmas break if you're listening to this in the festive period. Take care. Thank you for listening to Dawn of a New Era podcast, and for your free checklist to find out how to boost your business for growth, profit, and success, and join our community, go to dawnmcgruer.

com.