How Growth Coaching Changed My Life & Business
What if the success you are building no longer feels connected to the life you want? Growth coaching starts with that connection, looking beyond business performance to the goals, values and daily habits that shape how success actually feels. It is a distinction that matters when progress is visible, but satisfaction, freedom or confidence still feel out of reach.
In this solo episode, business growth coach Dawn McGruer shares how growth coaching changed her thinking, her approach to work and her ability to move through setbacks. She explores clarity and goal setting, limiting beliefs, productivity, self-awareness and communication, showing how small, consistent actions can build momentum across life and business. Her reflections on failure offer a personal perspective on developing confidence and resilience.
For female founders who want to grow without losing sight of what that growth is for, this episode offers a more personal definition of success. Listen to shift your focus from comparing your progress with others to recognising your own priorities, strengthening your daily habits and building a business that supports the life you want.

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Episode Highlights
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- 1:53How growth coaching can change your life and business
- 3:59The importance of mindset shifts
- 7:10The traits of a successful leader
- 8:43How to break down your business strategy
- 10:34Increasing confidence and resilience
Full Episode Transcript
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This transcript was created automatically and may contain small errors.
Welcome to episode 103 of Dawn of a New Era, the podcast that talks all things marketing, motivation and mindset with myself, Dawn McGruer, the business growth coach. And in today's episode, we're going to look at how growth coaching changed my life and business. And by no exaggeration do I say that this whole aspect of growth coaching changed the way that I think, the way that I look at the world, the way that I work, and how my successes have evolved. It has literally catapulted and accelerated every project, everything that I'm involved in, and every time I work with clients, we're using these methodologies, these neuroscience-backed tactics and principles that really start to skyrocket success, but also sales.
And what I start to see is that there are lots of people out there practicing amazing coaching skills, but when we look at growth coaching, it really is quite different. And what I mean by this is that growth coaching follows a different structure. It's all about how we look at success, growth and performance. Now, if you've ever wondered why someone is more successful, why it feels like their life and business is in flow and it's joyful and it's amazing, and yours isn't, there are some reasons behind this, and this is to do with really understanding what the traits are and what the key foundations are that really drive and influence success.
Now, success is different for each person, and what we're doing here is we're not quantifying it in a generic; we're looking at what success is per person. Now, each person will have different challenges, they'll want to focus on different things, but when I look at growth coaching, it has the potential to have a significant impact on both your personal life and your business. So it's not just limited that when I use growth coaching with clients, we're not just talking about their business. As you know from following this podcast, if you've listened to anything I've talked about before, I'm passionate about marketing, motivation and mindset as the three core pillars to success.
Now I'm going to talk about a few ways in which growth coaching can change your life and your business. And I want to first start off with the most important, because if we think about successful people and we look at those traits, what are the characteristics? What are they doing day in, day out? It's often excited me to understand what goes on in someone's mind when we look at, you know, key leaders or athletes or people who have achieved massive success.
What is it that they do at a granular level? What is it they do daily that really accelerates their success? And this first one, I really think contributes to it because it's all about clarity and goal setting. And growth coaching can help you gain clarity about your goals and values and purpose.
And through the coaching process, you can identify what you truly want to achieve in your life and business. Now, this clarity allows you to set specific, measurable, attainable, relevant and time-bound goals, SMART goals, that align with your vision. And this is the key here, because when we talk about aligning with your vision, we have to feel truly connected on a daily level to what it is that we want to achieve. Now, often when success isn't being recognised, it isn't that the individual isn't making improvements.
They aren't, you know, succeeding in elements of their life and business. It's they don't have the connection of clarity and goals that are aligning to their dreams. So they may be forging ahead and, you know, doing great things in the world and impacting on people's lives, but they don't feel enriched, they don't feel satisfied, and they're not recognising the level of success because the connection is missing. Now this brings me on to the next one, which is mindset shifts.
Mindset shift. When we think about growth coaching, it involves exploring and challenging your limiting beliefs and mindset. By working with a growth coach like someone like me, you can shift your mindset from one limitation and self-doubt to one of possibility and abundance. Now, this is the exciting thing.
When I start working with clients, the marketing and the motivation and the mindset all have to be in sync. And generally, when we first start that journey, there is a disconnect, and we start building that bridge. We start looking at what the beliefs are, the challenges are. You know, everything is deeper rooted than what we see on the surface.
And sometimes it takes reconnecting with that consciousness to really understand what it is that's our blocker. Now, this change in mindset can empower you to take bold actions, overcome obstacles, and embrace new opportunities in both your personal life and business. Now, the next one is key because if we've looked at clarity and goal setting and mindset shifts, this is the fundamentals that I really believe that daily create these small, steady steps that cause a ripple effect. They build momentum that ultimately, you know, get big, big results.
And when we look at successful people, these are implemented and scattered through their daily lives and actions. Now, if we think about sports personalities and we look at the performance side of things, this next one really does align. But this actually should be aligning in everyone's life. It's about improved performance and productivity.
And growth coaching can help you improve your performance and productivity by identifying and addressing any barriers or challenges that may be holding you back. And a coach can provide accountability, support, and strategies to help you develop effective time management skills, prioritize tasks, and make consistent progress towards your goals. Now, this takes me on to number four, which is enhanced self-awareness and emotional intelligence. Growth coaching encourages self-reflection and self-awareness.
Now, by gaining a deep understanding of yourself, your strengths and areas for improvement, you can enhance your self-awareness and emotional intelligence. And this increased self-awareness can help you make better decisions, manage your emotions effectively, and improve relationships both personally and also in the professional area, you know, in life and business both aligned. Now, the fifth one: improve communication and interpersonal skills. I think this is something that we constantly should be looking at.
We should hone this skill more and more because the more we can communicate, the more that this ripples through and actually aids everything else in our lives and business. Because growth coaching often focuses on improving communication and interpersonal skills, yeah, but a growth coach can help you develop effective communication strategies, you know, so things like active listening skills and conflict resolution techniques. These are things are really powerful, and when we look at really successful leaders, these are definitely the traits that they possess and that they are utilising in their roles. Now, this can really catapult your success forward, and it can really, really change your outlook and the way that you see the world.
Because as you communicate more effectively and as you're more in tune, we start to understand other people's motivations and drive as much as our own. And this starts to kind of cause, like, a really nice balance between the two, where everything starts to feel like an ebb and flow. And when we look at people who are living with ease, they're letting go of certain things, you know, in the past. They've really sort of got clear on the goals and dreams they want.
They've set really kind of clear boundaries of how they want to be seen and How they want to be perceived, but they're also super clear on how they want to perform and how productive they want to be. There's an element of discipline that goes within this, and I see this with entrepreneurs. And the entrepreneurs that really, really, really change are those that start to get super curious around themselves. And this starts to kind of unleash this inner power, but also an inner belief that the more the understanding is there, the better they become at everything they do.
Everything just feels easier. And the reason for that is that the more we understand something and the more we connect, the easier it is to understand something. So it could be like looking at your business strategy. You know the feeling when you get excited about a project, but the whole thing feels overwhelming because there's so many moving parts or elements in it.
It's about being able to break those down and really understand that we are capable, that we can achieve, that if we take this project and we lead it, that we have this belief within ourselves that we can achieve it. And this starts to build more in successful entrepreneurs, leaders, people who are interested in their own personal development seem to be more conscious of how they are living and more aware of their day-to-day challenges. Now, this is something that I think probably, if you're listening to podcasts, you're probably very connected to. And this takes me on to the next one, because when we look at this whole sort of communication mix, we look at understanding your own emotions and others.
We look at the performance, the goal setting, and where our minds are. We know that positive mental health definitely aids our own well-being overall because things like stress can be big impactors on how we feel day to day, both physically and
So, you know, they impact and cause more issues around mental health. Now, if we leave these things unresolved, they chip away at us and, you know, we cause burnout sometimes. Now, most people, if they're honest with themselves, will have seen some sort of burnout, be it on a project, be it in a business, just be it like, you know, setting a goal or maybe even like a fitness challenge or something they've set. We've all experienced an element of burnout.
And what happens here is that, you know, when we experience failure, we start to doubt ourselves. And this is something that brings me on to our next point. Now, increased confidence and resilience. I would say that I've had so many epic fails, so many challenges in business.
I've been in business, you know, since I was 21. I have tried so many things that haven't worked, but at the time they dented me and it felt almost like impossible to get up and step past it and get through it. You know, I felt not just kind of wounded from a pride point of view, but emotionally dented. And I think the resilience that I have now, I feel very unshakable.
I feel like anything could happen and I could just step through it. It might be a bit of a kind of tricky step, but I would ultimately move through it. It might not be the quickest, but I would definitely know that I could come out the other side and still be ready for the next challenge. Now, growth coaching can boost your confidence and resilience by helping you recognize and celebrate your successes and learn from failures and build a positive self-image.
Now, this increased confidence and resilience can enable you to navigate challenges and take calculated risks, and perseverance in the face of adversity ultimately leading to personal and business growth. Now, I hope this is kind of bringing the piece together more in terms of like, you know, when you hear about growth coaching, like what is that? What does it mean? What are the traits of success?
Successful people. Why are some people looking and being in the world, you know, in a different way versus the other? And if you look at other people online, we've all been there when we're scrolling through social media and we get FOMO. We're thinking, Oh my goodness, this person is doing bigger and better things.
They're further along in their journey. How are they doing this? How are they making it look so easy? Why is it that, you know, at this present moment in time, it could be that you maybe are not getting the level of clients you want, or you're not experiencing the scalability and growth in your business that you wanted, or you're not earning what you wanted in your job or role.
These are things that we're like, Well, why? Why is this happening? And when we look at growth coaching and we look at the implementation of these things each and every day, we start to understand that we have the ability to change. And it's important to note that the impact of growth coaching may vary across every individual because it's based on their unique circumstances and commitment to the coaching process.
Every time I work with a client, it's a different experience because everyone is at a different starting point. Everyone has different visions and missions and dreams. You know, it's not just about growing a business in terms of, you know, being successful in the way of profitability or sustainability. It's about what that gives to the family, the friends.
And often the success is to maybe retire a husband or a partner. It could be the success to them is to free up time to really look at, you know, self-care. It could be feeling not tied to things and having freedom and flexibility in their day and designing the week so that they feel empowered and excited at the beginning of it. So success and growth coaching, you know, it's all about what success is to you, how you feel you want to grow, how you feel that your performance and overall wellbeing and energy could be improved.
And many individuals have reported, like, really significant positive transformations. in their lives and businesses as a result of growth coaching. Now, growth coaching, yes, can change your life and business by providing clarity, shifting mindset, improving performance and productivity, enhancing self-awareness and emotional intelligence, and through developing communication and interpersonal skills, and last but not least, increasing confidence and resilience. Now, we all know that this can be a very powerful tool and it can support your personal and professional growth journey.
But how can you take it further? How can you explore it? Well, I want to share with you some exciting news. We are on the cusp of launching our newest project, which is the Growth Coach app.
And within the Growth Coach app, we have developed a 30-day growth challenge, whereby you can literally watch mini videos with daily tasks, check-ins and journals and trackers are all included, with little mini tasks and exercises. We've included interactive PDFs, you name it. It is an amazing tool. Now, we've tested this, and on average, when we test it, our challenge takers are seeing uplifts in growth as much as like 20%.
Now, we have seen someone grow by around about just under 80% through the 30 days by taking these small steady steps and by doing the actions and implementing. And this is a big thing because when I decided to create the app, I really wanted to empower people in a different way. I wanted the app to accelerate growth and performance so people could reach their true potential and maximum potential and feel that they could do the challenge again and again, almost like unlocking this limitless success. So think of the app like a roadmap to rapidly achieve your goals and reclaim time, fun and freedom in your life.
It's super exciting. I want you to head on over to DawnMcGruer.com, and if you click on the app page, you can sign up. Sign up for the VIP waitlist, and I have got some absolutely epic surprises for people who join the waitlist.
And it's all about learning how the world's most successful people achieve the ultimate in health, wealth, and happiness. And the 30-day challenge will revolutionize your growth, your success, and performance. And it's super easy to implement. It's a few minutes a day, and it's all about helping you be more active, avoid burnout and stress-related issues, and empowering you to make game-changing decisions and take positive actions.
Now you can use this in your daily life to accelerate anything, and you choose your own goal. You know, we'll be looking at monitoring your mindset, your motivation, your physical health and well-being, and other factors that can really influence performance all through the challenge. And you'll be doing it live with me because each and every month we'll host a live challenge, and you'll be learning all about the neuroscience behind how daily habits can achieve big results and how these small steady steps really do build big momentum and achieve massive results. Now within it, there's 42 bite-sized videos, a couple of intro ones, and also a way of really tracking your growth score.
We've created a super quick quiz so you can take that before the challenge and at the end, and you can score yourself. Now you can go over to the app page and you can see that there are little videos and taster content, and you can sign up for the VIP waitlist. So what are you waiting for? Go and do it now because when the app launches, there are some amazing bonuses that are only going to be available to the people who join the VIP waitlist.
So I hope you've enjoyed this episode, and I hope you're as excited as I am about the arrival of the new app. And it will be available in the App Store and Android as well, so you can get it for any of your devices. And as I say, it is super easy to get started. So head on over, join the waitlist, and I will see you in the app.
Now look out for the next episode. We're going to be talking more about really Accelerating your growth, and I'm going to be sharing some more tips on the next episode. Thank you for listening to Dawn of a New Era podcast, and for your free checklist to find out how to boost your business for growth, profit, and success, and join our community, go to dawnmcgruer.com.
About The Billionaire Brain® Podcast
The Billionaire Brain® Podcast with Dawn McGruer, formerly Dawn of a New Era, explores the psychology, neuroscience and behaviours behind extraordinary success in business, wealth and life.
Through solo insights and conversations with founders, investors, millionaires, billionaires, authors and experts, Dawn explores how identity, thinking and behaviour shape what we create. New episodes are released regularly on Apple Podcasts, Spotify and YouTube.
- Episode · 103
- Published · 16 August 2023
- Run time · 18:38
- Host · Dawn McGruer
About Your Host
Dawn McGruer is an entrepreneur, 5× founder, award-winning keynote speaker and Forbes Books author of The Billionaire Brain®.
With more than 25 years in entrepreneurship, Dawn's work explores the intersection of founder psychology, neuroscience, wealth, identity and business growth.
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