Do This One ☝️ Thing And EVERYTHING Changes

Welcome to episode 123. I cannot believe how fast we are growing this podcast, and we have so many exciting things still planned. But in this episode, we're going to be looking at actually what are the key components that we need to be looking at to scale a business. And in particular, this episode is all about if you do this one thing, I promise you everything changes.

And you may think that this is a really controversial way of looking at it. You may even think, how is one thing going to change my business? Honestly, this one thing changes everything, not just in your business, but in your life. And it's all about stepping back.

If you follow me on Instagram, at Dawn McGruer, you'll see I talk a lot about marketing, motivation, and mindset. And in particular, I posted about this. And it's all about getting out of the weeds of your business and stepping back and looking at the bigger picture. Because when we are too close, when we are stuck doing all the things and just being super busy, it's really hard to see what is actually gaining traction.

So what I want you to do is stop making business harder than it needs to be. One of the things that I have often experienced myself and also with clients is that we as humans want to make things overcomplicated. Sometimes simplicity is the absolute thing that brings clarity. And I'd even go as far as saying, for me, that always simplicity brings clarity, but it also brings with it ease and flow.

And if you think about what are the key things, the critical success factors behind a business's profitability, sustainability. And scalability. Well, it all comes down to three key objectives. Now, you may have heard me talk about these before, but there are only three things that any business needs to do.

And I really want you to write these down because these serve everything I do, not with just myself, but with my clients too. Because let's look at the harsh facts. Let's look at, you know, science and what it says. When we look at the hard facts here, it is absolutely impossible if you step back and follow these objectives not to scale.

So hear that again. It is absolutely impossible not to thrive and scale if you follow these key objectives. These are the critical success factors. So the one thing is to step back and keep laser focus looking at the journey ahead.

Now, these three things are super simple, really easy to remember. Each and every day, I always say that we want to make sure we are selling and saving. So if you think about what you have to do and how that translates into an action, there are three core objectives that I want you to pin to your wall, save in your phone, highlight somewhere that you are seeing each and every day. And I want you to look at these every morning, noon and night.

Every time that you start doing something that feels difficult, something's maybe not moving, look at these three objectives. If you get overwhelmed and tired, I want you to step back. If you are ready to see a big shift, I want you to step back. If you want to turn your dreams into reality, I want you to step back.

And if you are stuck, I want you to step back. If you want more success, I want you to step back. And if you know that you can achieve more, I want you to step back and hold these three core objectives. Now, number one, increase customer base.

Super simple. Number two, increase average order value. Again, super simple. Number three, increase purchase frequency.

Again, super simple. These are not rocket science, but it's easy to take our eye off the ball. And remember, in any of those situations, I want you to step back and focus on these three core objectives. These are the things that if you increase your customer base every day, your average order value and your purchase frequency, you could not fail.

It would be impossible not to scale. So when people say to me, Well, what is the one thing that changes everything? Stepping back, keeping laser focused on the journey, the goal. What are the goals?

Increase customer base, average order value, and purchase frequency. So you need to step back to scale. And it sounds strange, but we need to find the simplicity in our strategy. And it all starts there when we step back and we pull away from what is difficult, what is stopping us.

And often it is ourselves. We are our own barrier to success. Sometimes we just need to walk away and get that headspace and focus on the game plan. And the game plan is more customers who spend more money more often.

That's simple. So when people talk about recurring revenue, it's all the same. It's all the same because if someone's spending more often and they're paying you every month, you're increasing the purchase frequency. So look at it this way.

If you have a solid business right now, and you got laser focused on this one thing, and you step back every day and said, Am I committing to these three core objectives? Guess what? Your business would fly. So it's official, guys.

It's time for you to shine, and I want you to step back and make it happen. And I want to be short and sharp on this because if you sell and save every day, watch how the world opens up. You will start receiving new exciting opportunities, and everything, and I mean everything, will feel like you are spending less effort, less time, less money, and your marketing will flow. So if you really want to build financial growth and security and have fun and freedom in your daily life, then focus on these daily goals, and it's absolutely impossible to fail.

So I hope you enjoyed this podcast. My final parting words are: do this one thing and everything changes. Remember, step back and focus on your daily goals. Have an amazing week, and remember you can find me on all the usual social media channels at Dawn McGruer, and come and say hi.

And remember, if you love the podcast, please do me the honor of rating and reviewing and recommend it to your friends. And Dawn of a New Era's mission and vision this year is to hit top 1% global ranking podcast, and if you leave us a review and a rate, we'll reach more audiences. We will get our mission and vision out there to more and more people, pushing us up to hopefully the top 1%. We're at top 3% at the moment, and All of your support is absolutely, deeply, deeply appreciated.

So thanks again for listening, and have an amazing week. Thank you for listening to Dawn of a New Era podcast, and for your free checklist to find out how to boost your business for growth, profit, and success, and join our community, go to dawnmcgruer.com.