Your Lead Generation is Failing Because of This One Thing
Show Notes
Today, we’re discussing one of the most critical topics in business: lead generation. As a business growth coach, I get asked about this constantly, and today, I'm pulling back the curtain on why so many lead generation strategies fail. Spoiler alert: It often comes down to one key issue—personalisation.
We’re going to talk about how to shift your approach from generic to personal and why that makes all the difference in converting leads into loyal clients.
I’ll also share practical tips on how to break down your lead gen process, why automation alone won't save you, and how small changes in how you nurture relationships can dramatically impact your results.
If you’re ready to transform your lead generation, improve conversions, and ultimately, scale your business with ease, this episode is packed with actionable insights to get you there.
Episode Highlights
Jump to a moment.
- 1:03Lead Generation Challenges and Automation
- 2:10The Importance of Personalisation in Lead Generation
- 3:28Nurturing Leads Properly
- 4:33Analysing and Strengthening Lead Generation Efforts
- 6:29Final Thoughts
About Dawn of a New Era
Dawn of a New Era is a weekly business podcast for founders, experts and professionals who want to grow a company without losing themselves in it. Every episode looks at the practical mechanics of scaling — revenue models, marketing, leadership, pricing and positioning — alongside the psychology that decides whether founders follow through.
Episodes are a mix of solo teaching and long-form interviews with founders, investors, authors and specialists. New episodes are published on Thursdays and are available on Apple Podcasts, Spotify, YouTube and every major podcast app.
- Episode · 135
- Published · 3 October 2024
- Run time · 8:38
- Host · Dawn McGruer
About your host
Dawn McGruer is a bestselling author, award-winning keynote speaker and scaling advisor. She has spent over 25 years building, scaling and selling businesses, and has supported more than 30,000 founders, marketers and professionals worldwide.
Her work sits at the intersection of commercial strategy and the psychology of performance — helping founders build companies that grow beyond their own capacity through better models, licensing and intellectual property leverage. She is the author of The Billionaire Brain®, published by Forbes Books.
Read more on the about page, explore her research and insights or see how to work with Dawn.
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