Why Money Needs To Be Your Business Bestie

Welcome to episode 127 of Dawn of a New Era. I cannot believe we're nearly at 130 episodes. It only seems like yesterday when I first started my podcast, and it's strange to think that all the effort, all the preparation that I put in then is still paying off. Now, in today's podcast, I want to talk about something that nobody really likes talking about.

It's something that is often seen as a bad topic to raise. Now, we're going to be talking about why money needs to be your business bestie, because so often I see people getting slammed for talking about money. But why? You know, let's be honest.

I have never, ever in my whole lifetime, and I've been in business for, what, 24 years, I've never had a client come to me and say, Dawn, my main goal this year is to earn less, work more, and, you know, if possible, if I could create some more overwhelm and fear in my business, can we make that a priority? Now, those conversations never happen. So why is it okay to talk about money in a closed-door situation, in meetings, to your business mentor or your coach, but it's not okay to talk about in public? Now, I'm not suggesting that we sit down at your next dinner party and start launching into the topic, but we're all business owners, right?

So we should be able to embrace something that is very powerful in what we do day to day. And we really need to seriously start respecting money and looking at embracing it as our new bestie, because it's vital for the survival of every single business, regardless of niche or industry or where it is in the world. And I want you to think of money like blood flowing through the veins of your business, keeping its heart pumping strong. So let's turn our attention to money and, you know, regardless what your relationship has been in the— In the past, let's look at ways to nurture it and build a flourishing relationship, and take it with us everywhere in life and use it as an ally who's by your side, cheering you on, supporting you to achieve your dreams and goals.

Now, we all want successful, sustainable and profitable businesses, and that's nothing that we should be shying away from or should be ashamed of admitting, because money is absolutely a key part of life, and that's not going to change. So what needs to change is our relationship with money, and we need to stop treating it like a dirty word. We need to start really focusing on money as a positive in our day-to-day. And I want you to really focus on taking five minutes out and writing a quick letter to money.

Now, this is an activity that I created in the Growth Coach app, and within the app, I created daily habits that are all powered and have stemmed from neuroscience and the tactics about using daily habits to really boost our performance. Now, one of the modules in here, and there is ten of them, it's all about boosting our growth and performance and success. But a key part of that is our money mindset, and what we want to do is really start thinking about how we treat ourselves and how we treat our money and how that relationship is outlined. So I want you to write a letter outlining this new friendship starting today, and I want you to write how you would like it to show up in your life, and I want you to declare your love for it and show no shame, because I promise you one thing, that money will be overjoyed to hear from you and to start this new chapter with you, and it's going to be more than happy to be abundant.

And love you back. Now, think about money as a power that resonates around you, almost like a glow. And the thing is, is that once we start thinking about money being by our side, being part of our team, we start to treat it differently. We're not against money, and you just need to tell it sometimes how you want it to show up and how you want it to be in your life.

And the thing is here is when we put our conscious goal to this and we start focusing on improving our relationship with money and taking actions and steps around it and not burying our heads in the sand, we start to see things shift. Now, of course, sometimes you will fall out with money, but it will be short-lived, and it will always come back to you. And you have to remember that money is not a finite thing. It's not an object or a project.

It's something that should be flowing through your daily lives, and we want to think about being open to it because if we close our minds, then we close the door to money. So you just need to really start thinking about how money has been in your life. Draw a line in the sand and start fresh today, and think how money is going to treat you and how you will treat money going forward. Embrace it in your daily life and take time out to think about money and what you want to do with money and why money is important to you.

Now, I'm not saying money is the be-all and end-all, but it definitely gives you certainty. It gives you security. It gives you choices, and it gives you sanity because money is the biggest, biggest thing that can cause upset in your life. It can cause a huge amount of stress.

So we've been conditioned in life to treat money almost like the enemy. And what you want to do is just remind yourself about loving money and having this mutual relationship and treating money as your business bestie. Now, think about these three key reasons about why money should be your business bestie and why this is such an important task. And if you do nothing else today other than just carve out a couple of minutes to re-establish this relationship, I promise you it can be life-changing.

Because money is a fuel for growth. Money is like the fuel that propels your business forward. And think of it like this strong financial foundation that you're building everything on top of. You can invest in resources or services and marketing strategies that are going to really help your business grow and succeed.

Think about the security and stability it gives you. If we think about our minds and our mental health and our day-to-day living, one of the things we talk about is focusing on our health, our wealth, our happiness. Now, money has to be key and central to this. And building a relationship with money can really provide you this sense of security and stability in your core.

And having financial reserves can help you weather any unexpected challenges and uncertainties that might come your way. So we have to build for the future to protect ourselves. And the difference is, is that if something happens, if you have this security and stability, you become unshakable. And most people have a certainty number whereby this is the amount of money that they need each and every month to pay all of their bills.

Put some cash in the bank and pay them. Now, it's pretty difficult if you have these reserves to have something detrimental happen. Most people feel that there's an amount of money also that they could have in the reserves. For me, it's always been, I don't know why, that when I first started my business, I always used to say to myself, if I keep £10,000, you know, that could, you know, satisfy most things, you know, unexpected tax addition to my bill or something that broke or something that happened or a legal situation.

I just always made sure that I had every protection around me, from insurance to reserves to having almost like a worst-case scenario fund also and protection. So thinking about the worst case, I know it's maybe not the most uplifting, but sometimes we have to sit down and think, well, how can we put these foundations in place to make sure that if something happens outside of our control, that we have cover? I've always had insurance policies from critical health all the way through to every single business insurance I could find. And yes, you pay a higher premium, but that comes with also certainty in my mind that I feel unshakable.

And having reserves in the bank as well means that I'm taking the pressure off because, believe you me, I have been in that pressure. When I first started my business, I had offices, I had rent, I had staff, and it was killing me. It literally was eating me away. I was not sleeping.

I was stressed. I was doing unhealthy things in my life. You know, I was drinking more than I should have done. I was eating badly.

I wasn't focusing on myself because I was just totally

Torn up and, you know, consumed with this money worry. And one of the things I said is that I cannot live my life like that. Now, it didn't happen overnight. It took time, and I had to re-establish how I thought about money.

And a lot of the things that we're taught when we're growing up, like money is bad, or money is the root of all evil, or, you know, let's not talk about money, it's a dirty word. We start to think negatively, and we put ourselves on one side of the room and money on another. Now is the time to join forces with money, and this brings me on to number three: empowerment and opportunity. Because when money becomes your bestie in business, it opens up a world of opportunities, and it empowers you to take really bold steps towards your goals.

And this is something that changed the way I showed up in my business. I would not have the same fear. I would take bigger risks. I would feel like I could take giant steps out of my comfort zone to really push forward.

And these audacious goals didn't seem like, you know, a pipe dream. They just felt really, really aspirational, but also achievable. So whether it's expanding your business, or hiring new talent, or investing in innovation, having a positive relationship with money can seize opportunities and advance your business to new heights. Remember, take time out.

Write your letter to money. Let's rewire your brain and how you show up in your business using the power of money mindset. And let's think about money as a superpower, something that as soon as we bring in, it energizes and creates this safe force around us. So I hope you enjoyed today's episode, and I really hope to see the changes in how you and money go forward in the future.

So have a good week, and don't forget to follow me on the usual channels at Dawn McGruer. Thank you for listening to Dawn of a New Era podcast, and for your free checklist to find out how to boost your business for growth, profit, and success, and join our community, go to dawnmcgruer.com.