From Instagram Queen to Empowerment Advocate: Maggie Colette on Pivoting, Publishing, and Living Authentically

Show Notes
When I first met Maggie Colette back in 2021, I had no idea how much our paths would intertwine - or that we lived just minutes apart!
Maggie’s journey from Instagram queen to empowering women globally is nothing short of inspiring.
In today’s chat, we unpack the highs, the lows, and the lessons of building a business while staying true to yourself.
Believe me, this is a good one.
Episode Highlights
Jump to a moment.
- 3:25Challenges in the Online Coaching Industry
- 15:16Navigating Social Media and Market Saturation
- 25:13The Reality of Writing a Book
- 31:54Embarrassing Business Stories
- 39:38Future Goals and Vision
- 41:47The Dolphin Story
About Dawn of a New Era
Dawn of a New Era is a weekly business podcast for founders, experts and professionals who want to grow a company without losing themselves in it. Every episode looks at the practical mechanics of scaling — revenue models, marketing, leadership, pricing and positioning — alongside the psychology that decides whether founders follow through.
Episodes are a mix of solo teaching and long-form interviews with founders, investors, authors and specialists. New episodes are published on Thursdays and are available on Apple Podcasts, Spotify, YouTube and every major podcast app.
- Episode · 150
- Published · 23 January 2025
- Run time · 44:40
- Host · Dawn McGruer
About your host
Dawn McGruer is a bestselling author, award-winning keynote speaker and scaling advisor. She has spent over 25 years building, scaling and selling businesses, and has supported more than 30,000 founders, marketers and professionals worldwide.
Her work sits at the intersection of commercial strategy and the psychology of performance — helping founders build companies that grow beyond their own capacity through better models, licensing and intellectual property leverage. She is the author of The Billionaire Brain®, published by Forbes Books.
Read more on the about page, explore her research and insights or see how to work with Dawn.
How to listen and subscribe
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To follow the show, subscribe on Apple Podcasts, Spotify or YouTube and new episodes will arrive automatically each Thursday. Ratings and reviews genuinely help other founders find the podcast, and guest suggestions are always welcome.
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