Creating Cracking Content with Claire Winter

Show Notes
In this episode we're joined by Claire Winter, a content and copy coach and host of the Cracking Content Podcast, which has been named one of the top 20 marketing podcasts in the UK. She is also part of my new PowerCircle program - find out more about this at dawnmgruer.com
This week we are talking all about online marketing, social media and improving your digital presence, so listen now, follow the podcast and share.
Episode Highlights
Jump to a moment.
- 3:11An exciting time to be alive
- 7:39Social media is a listening tool
- 14:06Keeping people engaged with your content
- 16:13Walking boosts creative output
- 21:34Social media is a business behind-the-scenes
- 24:36The about page is one of the most visited
- 28:10Don't be afraid to share what's unique about you
About Dawn of a New Era
Dawn of a New Era is a weekly business podcast for founders, experts and professionals who want to grow a company without losing themselves in it. Every episode looks at the practical mechanics of scaling — revenue models, marketing, leadership, pricing and positioning — alongside the psychology that decides whether founders follow through.
Episodes are a mix of solo teaching and long-form interviews with founders, investors, authors and specialists. New episodes are published on Thursdays and are available on Apple Podcasts, Spotify, YouTube and every major podcast app.
- Episode · 61
- Published · 30 September 2021
- Run time · 31:19
- Host · Dawn McGruer
About your host
Dawn McGruer is a bestselling author, award-winning keynote speaker and scaling advisor. She has spent over 25 years building, scaling and selling businesses, and has supported more than 30,000 founders, marketers and professionals worldwide.
Her work sits at the intersection of commercial strategy and the psychology of performance — helping founders build companies that grow beyond their own capacity through better models, licensing and intellectual property leverage. She is the author of The Billionaire Brain®, published by Forbes Books.
Read more on the about page, explore her research and insights or see how to work with Dawn.
How to listen and subscribe
Press play on the audio player above to listen to this episode in full, or watch the video version on YouTube where one is available. Show notes, highlights and timestamps sit on this page so you can jump to the part you need.
To follow the show, subscribe on Apple Podcasts, Spotify or YouTube and new episodes will arrive automatically each Thursday. Ratings and reviews genuinely help other founders find the podcast, and guest suggestions are always welcome.
Go Deeper
Where to next.
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