Show Notes
In this week’s episode, we're going to talk about how to start your own podcast. Now, I think when I first started out I definitely felt like a podcast was something that was on my agenda, but it definitely wasn't at the forefront of my mind. I knew that a podcast would bring amazing value to my business and in turn, probably drive some revenue, but it wasn't going to be a quick win. I really enjoy doing it, talking about all of my passions and providing value and tips and insights and trends and tools. I love the feedback that we get from it, but it is a slow burn. It's not something that started and changed my world literally the day it launched.
Episode Highlights
Jump to a moment.
- 03:01Not every business will benefit from a podcast
- 04:14What was the plan once we launched the podcast?
- 05:33We were creating content not just for our socials but also for our website
- 07:46The success factors of starting a podcast
- 09:03Using a production company to edit the episodes
- 12:53The hard bit for me is the consistency and marketing of the podcast
- 13:36If you want to start a podcast do not delay!
About Dawn of a New Era
Dawn of a New Era is a weekly business podcast for founders, experts and professionals who want to grow a company without losing themselves in it. Every episode looks at the practical mechanics of scaling — revenue models, marketing, leadership, pricing and positioning — alongside the psychology that decides whether founders follow through.
Episodes are a mix of solo teaching and long-form interviews with founders, investors, authors and specialists. New episodes are published on Thursdays and are available on Apple Podcasts, Spotify, YouTube and every major podcast app.
- Episode · 75
- Published · 15 June 2022
- Run time · 18:36
- Host · Dawn McGruer
About your host
Dawn McGruer is a bestselling author, award-winning keynote speaker and scaling advisor. She has spent over 25 years building, scaling and selling businesses, and has supported more than 30,000 founders, marketers and professionals worldwide.
Her work sits at the intersection of commercial strategy and the psychology of performance — helping founders build companies that grow beyond their own capacity through better models, licensing and intellectual property leverage. She is the author of The Billionaire Brain®, published by Forbes Books.
Read more on the about page, explore her research and insights or see how to work with Dawn.
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