Don’t Ever Outsource These Things

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Never miss an episode and subscribe and listen at dawnmcgruer.com. Welcome to episode 79 of Dawn of a New Era with myself, Dawn McGruer, strategist. And digital marketer.

I'm also an author and obviously a podcaster. But digital marketing is at the core of everything I do, and strategy to build businesses and to help them grow and scale. And really, every single day I am helping my clients to maximize their digital marketing efforts to scale and grow their business. At the end of the day, it's about making profitable, sustainable businesses.

And everything I do is about building a pipeline, making sure that each and every client that I work with isn't just focusing on the traditional funnel, but every single day they have an abundance of leads coming into the business and they have customers converting. And this is so important because one of the things that I always talk about is getting the right team, tactics, and training into the business. Now, with all of that, reach has to be a key part of it. So it's almost like the trio.

Once you're getting reach and you're getting leads and you're getting conversion, these are the processes that literally are the hub of growth. Now, in this podcast, we're going to cover the things never to outsource. Now, I always talk about decluttering. I always talk about delegating.

But there are some things that honestly, from working in my own business and running my own business since I was 21, I know what to keep in the business and what to outsource. We want to keep the magic in the business. You want to save the magic for yourself. Now, you know, you and your team are what makes the business.

You know your mission, your vision. You are the core. There are certain things that you are always going to do better within the business. Now, I believe things like customer service, client lead conversion, and sales, these are things that literally, you know, you're going to have way more conviction, way more passion for these within the business because it has meaning.

When you start to outsource, it's not that it's a bad thing. It's just that it changes, because what makes me tick is, you know, when I get on a discovery call with a client and I really start to fact find, because I know exactly what I do inside out. I know the clients I work with. I know the transformations.

There is nobody better than me to jump on a discovery call. And you might be thinking, like, is that good use of your time? That is the perfect use of my time because I free up everything else operationally and systems and processes. These are things that are all running in my business, but when people matter, these are the things I keep in my business.

I always say to my team, the one thing that I want you to spend all your time, all your love and all your passion on is talking to our clients, potential clients that we are nurturing through to becoming, you know, our biggest advocates, clients that we are already working with and clients we've worked with in the past. You know, getting client retention and loyalty is key. There is nothing more important in your business than the people who are paying you money. You are there to give them a product or a service and to make their pain, their problem and their challenge go away and, you know, get amazing results.

So when we look at the processes in the business, I don't want to automate human contact. I want to pick up the phone. I want to speak to people. I want my team to feel energized to do this.

I want them to spend 20 minutes, 30 minutes talking to that person, answering all the questions and loving every minute because this is a reflection of my brand. So as much as we are a digital marketing business, we have an agency, we have academy and we have a consultancy, I spend time mentoring my clients that this is where they should spend time and never outsource. Now, the second thing that I don't ever want you to outsource after clients is your core competencies. And what I mean here is, is that— I often find that clients want to find a quick way of delivering things.

They want to kind of take themselves out of, you know, maybe the delivery of the product or service. But actually, you are the key part of it. You're the core part, or the competency of what you're doing. So if you outsource, this can be quite damaging.

You know, you want to make sure that you are showing up in the absolute ways, that you are delighting your customers, you're exceeding the expectations, and you are absolutely part of it. I see this a lot with agencies. You know, someone outsources, and then you set up a client meeting, and then you go and meet a junior account manager, and it's not the person you spoke to. And I find that that is really disrespectful.

I feel that if you're onboarding a client and you are working with a client, then you need to be part of that journey. I'm not saying at every touchpoint, but it needs to happen. So be your business, be your brand, and be the magic in it. And this is the difference here, because there are certain things you can outsource, and this could be other tasks that you don't love, things that are more process orientated.

I feel that customers are the hub. You know, everything should be customer centric, so they are the heart of every business. They're the people that you need to spend time with. You need to nurture, and only people in your business can do this.

Now, not to say that you can't have people in your team, you know, like you hire and outsource IVAs, but these people have to be retained. These people have to be part of that cohesive unit, and it has to feel like they're an extension of the business. Now, that is fine. Now, the last one, and this is my biggest one here, is that number three, you must never outsource your strategy and your digital marketing.

Now, I call myself a strategist, but people don't outsource their strategy to me. They come to me to tell me what they want to achieve. I help them with the specifics of the exact tactics and actions of how to do it. They already know their strategy.

They know where they want to be. They know their mission, their vision. They know their objectives. They know what it is that they want to do, how much they want to earn.

They know what financial freedom they want, what certainty number they want. They know the flexibility in the life they want or the freedom. They know the outcome. I am there to help that strategy come into fruition, okay?

I'm there to help build exactly what they're going to do, when they're going to do it, how they're going to do it, in the fastest possible way to get the best results. And this is what I spend my time doing, you know, helping my clients spend less time and effort on their marketing. And that is my magic, okay? I could never outsource that.

It's always me, always me who works with my clients. I never, ever get a member of my team involved. In that other than being part of the meeting to manage some of the processes, but it's coming from the heart. It's the whole reason that clients come to me.

So this is something that I feel very passionate about. And this comes into, you know, your digital marketing. It could be your marketing strategy, your business strategy, any strategy that has to be the core. Map it out.

Understand what your objectives are, what you want to achieve, and then, then helps, you know, get help from somebody. You know, work with somebody, get a mentor, get a coach, get someone who's going to help you on the strategy. Those are the things that help you grow. And this is exactly what I've outsourced in my business.

You know, since I started my business at 21, I've spent hundreds of thousands of pounds on coaches to do that exact thing, to help me. I knew what my vision was. I knew what my mission was, and I needed to know exactly, like, how do I get there in the fastest possible time, with the least stress, with the least sort of money output, you know, but that's going to save me time, and energetically, it's going to be building the business that I authentically want, you know, and that's what I stand for in my own business. So this episode is just a recap.

Don't ever outsource these things. Number one, clients—they're the hub of your business. Anything to do with the client and the process, spend the time, regardless of whether they are a suspect, a prospect, a customer, somebody who is a past customer. These are the value.

These are the people that you need to show up for, and just remember, are the core of the success of your business. Number two, core competencies. Anything that is why your business exists, anything that's going to be central to the growth of your business that could be damaging to your brand if you didn't do it, you need to be the heart of it. You need to be showing up and being part of that journey.

And then number three is obviously the strategy and knowing in your heart exactly what it is you want to achieve. No one else can design. Your life. No one else can design your role, your business, your goals and dreams.

These are for you to know, and to really spend some time and understand. And only then can you get somebody to help you with this specifics, the nitty gritty. You know what you want to do. You can hire someone, you know, to help you achieve that.

So I hope you enjoyed this week's episode. And don't forget, you can find me on all the normal social media channels, and there is only one Dawn McGruer, so you know I'm the right person. And I would love to hear about your journey and any tips that you've taken, maybe from my podcasts, that you've implemented. So come and tell me about what you are doing right now.

And again, I love to hear any other tips that you've got. You can also ask me questions that you would like me to cover in the podcast. So if there's a topic, a thing, a challenge, a pitfall you want me to address, then just pop it in the chat, DM me on any of the social channels, and I will gladly cover it in the coming episodes. Take care and speak soon.

Thank you for listening to Dawn of a New Era podcast, and for your free checklist to find out how to boost your business for growth, profit and success, and join our community, go to dawnmcgruer.com.