5 Ways to Boost Brand Awareness on Social Media
Show Notes
In this week’s episode, we're going to focus on one of the most important things in business, which is how to boost your brand awareness on social media. I'm often asked, “how did I grow my network on LinkedIn into the tens of thousands?” On LinkedIn, I have 30,000 direct connections and the same in followers. I didn't grow that audience overnight, it didn't just happen. I've been using LinkedIn since it first started way back in 2002, even before Facebook, which arrived in 2004. LinkedIn is often the one that we misunderstand and is not leveraged to its biggest value.
Episode Highlights
Jump to a moment.
- 02:10Prioritise which network you’re going to focus on
- 03:16Make sure your profile really sings your brand
- 04:24Having a profile that’s highly visible and searchable is key
- 05:12Be clear about your tone for your brand
- 06:05Post with purpose
- 07:38Participate
About Dawn of a New Era
Dawn of a New Era is a weekly business podcast for founders, experts and professionals who want to grow a company without losing themselves in it. Every episode looks at the practical mechanics of scaling — revenue models, marketing, leadership, pricing and positioning — alongside the psychology that decides whether founders follow through.
Episodes are a mix of solo teaching and long-form interviews with founders, investors, authors and specialists. New episodes are published on Thursdays and are available on Apple Podcasts, Spotify, YouTube and every major podcast app.
- Episode · 81
- Published · 7 September 2022
- Run time · 9:57
- Host · Dawn McGruer
About your host
Dawn McGruer is a bestselling author, award-winning keynote speaker and scaling advisor. She has spent over 25 years building, scaling and selling businesses, and has supported more than 30,000 founders, marketers and professionals worldwide.
Her work sits at the intersection of commercial strategy and the psychology of performance — helping founders build companies that grow beyond their own capacity through better models, licensing and intellectual property leverage. She is the author of The Billionaire Brain®, published by Forbes Books.
Read more on the about page, explore her research and insights or see how to work with Dawn.
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