5 Ways to Boost Brand Awareness on Social Media

In this week’s episode, we're going to focus on one of the most important things in business, which is how to boost your brand awareness on social media. I'm often asked, “how did I grow my network on LinkedIn into the tens of thousands?” On LinkedIn, I have 30,000 direct connections and the same in followers. I didn't grow that audience overnight, it didn't just happen. I've been using LinkedIn since it first started way back in 2002, even before Facebook, which arrived in 2004. LinkedIn is often the one that we misunderstand and is not leveraged to its biggest value.