4 Ways How To Spot Narcissists In Business

Show Notes
In this episode, we're tackling a crucial but often overlooked topic—spotting narcissists in business. Relationships are the backbone of both life and business, and it's essential to have trustworthy people around you. We'll share four key signs to watch for, from extreme self-centeredness to a lack of empathy, to help you protect your business from toxic individuals.
Tune in as we break down each sign with practical advice and real-world examples. Whether it's dominating conversations or manipulating emotions, these traits can be subtle but damaging. We'll also discuss how to handle these individuals professionally. If you've ever felt something was "off" with a colleague or client, this episode is for you.
Episode Highlights
Jump to a moment.
- 02:19The God Complex
- 05:20Manipulation and ethical boundaries
- 06:46The importance of respect
- 08:01That telling lack of empathy
About Dawn of a New Era
Dawn of a New Era is a weekly business podcast for founders, experts and professionals who want to grow a company without losing themselves in it. Every episode looks at the practical mechanics of scaling — revenue models, marketing, leadership, pricing and positioning — alongside the psychology that decides whether founders follow through.
Episodes are a mix of solo teaching and long-form interviews with founders, investors, authors and specialists. New episodes are published on Thursdays and are available on Apple Podcasts, Spotify, YouTube and every major podcast app.
- Episode · 126
- Published · 3 July 2024
- Run time · 12:28
- Host · Dawn McGruer
About your host
Dawn McGruer is a bestselling author, award-winning keynote speaker and scaling advisor. She has spent over 25 years building, scaling and selling businesses, and has supported more than 30,000 founders, marketers and professionals worldwide.
Her work sits at the intersection of commercial strategy and the psychology of performance — helping founders build companies that grow beyond their own capacity through better models, licensing and intellectual property leverage. She is the author of The Billionaire Brain®, published by Forbes Books.
Read more on the about page, explore her research and insights or see how to work with Dawn.
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