3 Failproof Ways to Use Social Media Successfully

Show Notes
In this episode, I run through three ways you can massively improve your social media game. Get rid of the time-wasters and stop chasing those vanity metrics - start using your social channels smarter and you will see the results in more leads and more clients.
I will run through how you can cut down your social media use and increase results with these three failproof tactics, so listen to the podcast and follow now for more insight every week.
Episode Highlights
Jump to a moment.
- 1:25You're probably not harnessing the power of social media
- 3:09Why are we actually on social media?
- 5:43I want to master one channel than dilute myself across many
- 7:48Seek out people you want to connect with
- 10:39You don't sell first
- 12:28Let people know what you stand for
- 15:06Add value by providing lead magnets
- 17:35Build a relationship before selling
About Dawn of a New Era
Dawn of a New Era is a weekly business podcast for founders, experts and professionals who want to grow a company without losing themselves in it. Every episode looks at the practical mechanics of scaling — revenue models, marketing, leadership, pricing and positioning — alongside the psychology that decides whether founders follow through.
Episodes are a mix of solo teaching and long-form interviews with founders, investors, authors and specialists. New episodes are published on Thursdays and are available on Apple Podcasts, Spotify, YouTube and every major podcast app.
- Episode · 54
- Published · 12 August 2021
- Run time · 20:06
- Host · Dawn McGruer
About your host
Dawn McGruer is a bestselling author, award-winning keynote speaker and scaling advisor. She has spent over 25 years building, scaling and selling businesses, and has supported more than 30,000 founders, marketers and professionals worldwide.
Her work sits at the intersection of commercial strategy and the psychology of performance — helping founders build companies that grow beyond their own capacity through better models, licensing and intellectual property leverage. She is the author of The Billionaire Brain®, published by Forbes Books.
Read more on the about page, explore her research and insights or see how to work with Dawn.
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