Episode 87 12:23

Why Your Social Media Isn't Working

Artwork for Dawn of a New Era episode 87: Why Your Social Media Isn't Working

Show Notes

Social media is one of the most powerful tools in business and can actually be a huge asset in terms of driving revenue and driving profit in the business.

Do you find that if you are posting on social media you are sometimes getting a tumbleweed effect?

You're not getting comments, you're not getting likes, and you're not getting shares?

… then there's usually a very good reason for it.

Listen to this week’s episode to learn more.

Episode Highlights

Jump to a moment.

  1. 02:50One post= £72000
  2. 05:23Generating leads
  3. 08:51#hashtags
  4. 10:48Tell a story

About Dawn of a New Era

Dawn of a New Era is a weekly business podcast for founders, experts and professionals who want to grow a company without losing themselves in it. Every episode looks at the practical mechanics of scaling — revenue models, marketing, leadership, pricing and positioning — alongside the psychology that decides whether founders follow through.

Episodes are a mix of solo teaching and long-form interviews with founders, investors, authors and specialists. New episodes are published on Thursdays and are available on Apple Podcasts, Spotify, YouTube and every major podcast app.

  • Episode · 87
  • Published · 1 December 2022
  • Run time · 12:23
  • Host · Dawn McGruer

About your host

Dawn McGruer is a bestselling author, award-winning keynote speaker and scaling advisor. She has spent over 25 years building, scaling and selling businesses, and has supported more than 30,000 founders, marketers and professionals worldwide.

Her work sits at the intersection of commercial strategy and the psychology of performance — helping founders build companies that grow beyond their own capacity through better models, licensing and intellectual property leverage. She is the author of The Billionaire Brain®, published by Forbes Books.

Read more on the about page, explore her research and insights or see how to work with Dawn.

How to listen and subscribe

Press play on the audio player above to listen to this episode in full, or watch the video version on YouTube where one is available. Show notes, highlights and timestamps sit on this page so you can jump to the part you need.

To follow the show, subscribe on Apple Podcasts, Spotify or YouTube and new episodes will arrive automatically each Thursday. Ratings and reviews genuinely help other founders find the podcast, and guest suggestions are always welcome.